Xiaomi to abandon “Mi” brand of their cellphones | Cell phone

the cell phones of Xiaomi will no longer carry the brand “Mi” in the name. The Chinese manufacturer will stop using the nomenclature that has been designed for ten years to the Mi 11, Mi 10T and Mi 9, among other smartphones and products in the line. The change was confirmed by the company to XDA-Developers this Tuesday (24) and has already started to be applied.


Launch of Xiaomi Mi 11 in China (Image: Press Release/Xiaomi)

The measure changes the way the company’s products are known. On the website, a spokesperson said the “Mi” product line will be renamed to “Xiaomi”. The change began in the third quarter of 2021 with the launch of Mix 4, in August, and may take some time to affect all regions where the company operates.

This means that new products in the category will no longer be recognized by the iconic “Mi”. Let’s use the Mi 11 as an example: if the phone were advertised under the new rule, the product would only be known as Xiaomi 11, not Mi 11. In addition, the nomenclature will also be applied to “IoT ecosystem and products” soon .

please note that this measure will only apply to products that will be released after this change.. This means that the Mi 11 will remain with the same name. His successor must be called Xiaomi 12, not Mi 12.

Xiaomi Redmi Note 10 Pro (Image: Darlan Helder/Tecnoblog)
Redmi Note 10 Pro carries “Redmi” stamp on the back (Image: Darlan Helder/Tecnoblog)

“Mi” tag will no longer be used; understand the case

The new rule puts an end to a brand that has appeared on the company’s cell phones for ten years. O XDA-Developers recalls that the first smartphone to carry the name, the Mi 1, went public in 2011. It had only 1GB of RAM, a 4-inch screen, Snapdragon S3 and Android 2.3. Specifications that, for the time, were remarkable.

Since then, everything has evolved. The Mi 11 is sold in Brazil with 8 GB of RAM and Android 11. The screen rose from 4 inches to 6.81 inches. Other improvements are the presence of three cameras instead of one, the main one being 108 megapixels. In 2011, cameras barely exceeded 8 MP, as was the case with the Samsung Galaxy S2.

But why this change now, ten years later? On the website, the company explains that the initiative will “unify the presence of its global brand and close the perception gap between the brand and its products”. In addition, there will be a more notable separation between Xiaomi and Redmi products, which seek to serve different audiences and purposes.

“With the introduction of the new brand identity, two distinct series of products will be below the parent brand”, they stated. “Xiaomi products represent the pinnacle of technology and offer a premium experience. Redmi products bring great innovation at a more affordable price and are aimed at the younger audience”.

Mi 10T Pro (Image: disclosure/Xiaomi)
Mi 10T Pro (Image: Publicity/Xiaomi)

Xiaomi 11T can have up to 256GB of storage

In addition to Mix 4, other cell phones should arrive soon under the new name. These are the Xiaomi 11T and 11T Pro which, according to Ishan Agarwal in collaboration with the MySmartPrice this Tuesday (24), they showed up on the website of a virtual store in the United Kingdom, in Europe. But there are still no images of the smartphones in question.

The listing gives some clues about cell phones. Starting with the 8 GB RAM memory. The storage can be 128GB or 256GB. The phones also showed up in blue, white and gray. The prices indicated by the retailer, which may be different from the values ​​suggested by the manufacturer, vary according to the models:

  • 128GB 11T: 633.96 pounds (about BRL 4,680);
  • 256 GB 11T: 660.95 pounds (BRL 4,880);
  • 128GB 11T Pro: 758.69 pounds (BRL 5,600);
  • 11T Pro 256 GB: 785.42 pounds (BRL 5,800).

Xiaomi 11T is expected to be announced in September.

With information: Android Authority, Ishan Agarwal (Twitter), MySmartPrice and XDA-Developers

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