WandaVision: understand all the commercials shown in the series

Last Friday (5), the first Marvel TV series on Disney + came to an end, WandaVision. Altogether, there were nine episodes telling the saga of Wanda, which created an alternative reality where she was able to relive her old love, Vision.

The initial episodes of the series had direct references to sitcoms of TV, starting in the 1950s and reaching to the present day.

These references to comedies were developed in WandaVision clearly, with the episodes being shown as if they were from an authentic sitcom, showing the life of Wanda and Vision in a small and peaceful city in the interior of the United States.

The emulation was so faithful that even commercial breaks were created to give it more authenticity. At first, the commercials seemed like just some production pranks, which would bring little Easter egss from the MCU.

However, as the series developed and the viewer could see Wanda’s mind weakening, the commercials shown during the series were also gaining dramatic tones and with hidden meanings.

Check out a more detailed explanation of the real meaning of each of the commercials for WandaVision.

Episode 1

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

The opening chapter features an advertisement for a revolutionary and modern toaster called “ToastMate 2000”. The curiosity of the material is that “ToastMate 2000” is a product manufactured by Stark Industries, a company created by Howard Stark, father of Tony Stark, Iron Man.

As we learn in Avengers Age of Ultron, 2015 – and then we saw in episode 8 of WandaVision – Wanda and Pietro’s parents were killed by a bomb made by Stark Industries. The brothers survived for days in the house destroyed by the first bomb, under the threat of another Stark bomb exploding, which emitted a sinister beep, as if it were about to explode. The toaster makes the same sound as the bomb that did not explode, but terrified the brothers.

Episode 2

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

The next chapter takes place in the 1960s and features a luxurious and imposing Strücker wristwatch. We can see a couple in front of a mirror while the narrator says: “They say that a man is never fully dressed without two important accessories: his special lady and his Strücker”. When the watch is shown on the screen, we can see the manufacturer’s brand: HYDRA.

Baron Wolfgang von Strucker was the agent of H.Y.D.R.A. who carried out experiments with Wanda and his brother Pietro.

The ad ends with a ticking clock ticking slowly, implying that Wanda’s time in Westview is running and limited.

Episode 2

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

1970s and another HYDRA product is presented. This time we have “Hydra Soak”, a bath powder focused on housewives who need time for themselves and who want to get rid of their problems.

The product offers an interesting solution and directly linked to the context that Wanda lives in the series, the chance to “escape to a world of her own”.

The shape and colors of the product can also be seen as a link to a powerful MCU artifact, the Tesseract, which was in the possession of HYDRA during World War II.

Episode 6

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

The fifth episode features an advertisement where two children appear sitting in the kitchen, while the mother is in the background. One of the children drops a red fruit juice. The mother appears to try to clean up the mess, however, her paper towels do not absorb all the liquid. With this, the mother is introduced to the new product, the Lagos paper towels, which have a greater absorption.

This is a direct reference to the case that occurred during Captain America: Civil War, when Wanda lets a bomb go off in Lagos, Nigeria. The explosion accidentally killed several humanitarian workers in the city.

Episode 6

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

Perhaps the strangest advertisement in the series, the “Yo-Magic” yogurt advertisement. In it, a shark offers a small boy of yogurt to a boy trapped on a desert island. “Hungry?” Asks the shark, who completes it. “I used to be like that all the time.”

The boy tries to open – unsuccessfully – the product packaging. He then loses weight until he becomes a skeleton and dies.

This can be a reference to the use of magic in the series, mainly as it is shown in the scene where Agatha absorbs the magic of the other witches, leaving them with the same appearance as the advertising boy.

Episode 8

(Source: Disney + / Reproduction)(Source: Disney + / Reproduction)Source: ScreenCrush

The latest advertisement shows an antidepressant called Nexus, which “works to anchor you back to your reality or the reality of your choice”. A woman appears depressed and ends up consuming a red pill – a reference to Wanda’s powers. Wanda has been through the same, using his powers to try to escape from depression.

Nexus is a direct reference to the name used in Marvel comics, which represents a gateway to the intersection of all existing universes. In the comics, Wanda reveals himself as a Nexus, an anchor of the multiverse. These Nexus beings can control and rewrite an entire reality.

This may be a connection to the next film where Wanda will appear – this time as a Scarlet Witch – Doctor Strange in the Multiverse of Madness. Wanda is expected to be the villain of the film.

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