A Veek is a virtual operator that is very different from what we are used to: in exchange for displaying ads, it gives you a free cell phone plan with mobile internet and voice calls. Its operations were limited to some area codes in the South and Southeast, but tele expanded the service to states in the Northeast and Midwest.
With the expansion, Veek reaches 15 Brazilian states plus the Federal District, totaling 4,100 Brazilian cities suitable for hiring. See the area of expertise:
|DDDs with Veek operation||state|
|11, 12, 13, 14, 15, 16, 17, 18 e 19||São Paulo|
|21, 22, 24, 27 e 28||Rio de Janeiro
|31, 32, 33, 35, 37, 38 e 39||Minas Gerais|
|41, 42, 43, 44, 45, 46, 47, 48 e 49||Paraná
|51, 53, 54 e 55||Rio Grande do Sul|
|61, 62, 64 e 65||federal District
|71, 73, 74, 75, 77 e 79||Bahia
|84 e 88||large northern river
|92, 97, 98 e 99||Amazons
Veek uses the infrastructure of the operator Americanet, which depends on TIM’s antennas. Despite the restricted operation to the area code in the table above, the service coverage is national and the cell phone will work anywhere in the Brazilian territory with a TIM signal.
Veek has free plan and paid options
Veek has two types of plans. The most interesting of them is the Freemium, and the customer must watch an advertisement to use the cell phone. Each check-in must be done in the app for Android or iOS and guarantees one hour of uninterrupted service. With the balance released, the customer can make unlimited calls and use up to 1 GB of internet per month.
At times when check-in is not valid – that is, after a period of 1 hour after the advertisement is shown – the customer can only receive calls and SMS. To keep the line active, Veek requires the user to watch at least one advertisement a day.
Anyone who doesn’t want to waste time with advertising or has exhausted the free plan’s internet can opt for the plan Premium, which does not require displaying ads for the mobile line to function. Recharges follow the prepaid model, lasting 30 days:
|internet package||recharge price|
|2 GB||R$ 25|
|4 GB||R$ 35|
|8 GB||R$ 50|
|16 GB||R$ 90|
The interesting part is that all unused internet accumulates for the following month. If the customer has contracted a recharge and has 4G left over after the expiration date, he/she can continue using the package in the Freemium model, with check-in and display of advertising.
If you compare the cost per gigabyte with other teles, Veek’s price is not attractive, especially considering that it doesn’t provide unlimited WhatsApp. TIM itself offers a prepaid plan with up to 13 GB of internet at a monthly cost of R$30, and this amount doesn’t even pay for 4 GB from the virtual operator.
How to be a Veek customer
Traditional operators like Claro, TIM, Oi and Vivo sell their chips for around R$ 10 in places like newsstands, bakeries and pharmacies.
In Veek’s case, marketing is different: the operator charges R$45 for the chip (and claims to be a promotional price for a limited time, with a full price of R$120) with exclusive internet sales.
It is possible to carry out the portability process when activating the line, useful for those who want to migrate to Veek and keep the same number used in another operator.
Claro and TIM give free 4G in exchange for advertising
Veek is not the only operator to pursue an advertising-based business model.
TIM has the TIM Fun, a rewards program for customers with a prepaid plan. Customers who have the app installed on their Android smartphone can earn coins by displaying ads and completing missions; this balance can be exchanged into an internet package.
Me and Of course have the Prezão Free, a plan little publicized by the operator that follows the same mold as TIM Fun: the customer watches advertising, earns coins and can exchange it for credits to use the internet, make calls and send SMS. The app is only available for Android.