The Freestyle is Samsung’s most versatile screenless screen – Gadgets – Tecnoblog

Straight from Las Vegas — Samsung always leverages CES to revamp its TV lineup. But 2022 isn’t a conventional year, so the company decided to shine a spotlight on a product that doesn’t even have a screen: The Freestyle. In theory, it’s a compact projector that shows images up to 100 inches. In practice, it is a “portable screen” that works anywhere and is aimed at young people (generation Z, manja?).


Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

First impressions of Samsung The Freestyle on video

You can even project images on this projector

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

The most obvious use for a projector is watching a movie. Freestyle runs Tizen, the same operating system as Samsung’s Smart TVs, and can display Full HD resolution images on any surface, with sizes from 30 to 100 inches. But if we look at promotional videos, “watching TV” is what Samsung shows the least: there are only people playing with projections in the street, meeting friends at home to play games or listening to music with lighting effects that accompany the rhythm of the playlist.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

In the demo area here in Las Vegas, Samsung tried to highlight the versatile side of the product well. Freestyle is compatible with a number of accessories, such as an external battery that lasts up to 3 hours when you’re in a camping tent; a waterproof carrying case to transport Freestyle on adventures out there; and a really cool adapter that connects the projector to a traditional lamp socket without the need for extra wires.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

The Freestyle is the size of an old Amazon Echo (the one in a tower shape) and its 830 grams seems even smaller when you hold the device in your hand. Speaking of which, it has a built-in speaker that emits sound in 360 degrees and can work as a smart speaker, as it has built-in Alexa and even synchronizes the visual effects according to the beats of the music that is playing.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

Okay, but seriously now about projection

As for the projection itself, I liked what I saw considering the physical limitations of the product. Of course, it won’t have the quality of a laser projector with 4K HDR, but the Full HD image is a bit of a stick if you’re thinking of Freestyle as a complement to your TV — it still won’t replace any real screen you have at home, as brightness on such a small projector has its restrictions.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

Because it is such a product aimed at the general public, Freestyle is very easy to use and tries to do everything automatically: you can move the projector at any angle and the image will be level, no need for those manual keystone adjustments to avoid the trapeze effect . And adjusting the size is as simple as moving the device closer and closer to the surface, as the focus is also automatic. For the best experience, the manufacturer recommends projections from 30 to 100 inches.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

You can connect an external device to Freestyle via an HDMI port, but this isn’t 2009, so of course you can play Netflix or YouTube videos directly on the projector, or mirror your phone’s screen, even if it is an iPhone. Since Freestyle has a voice detection microphone, you can talk to your favorite personal assistant to command everything hands-free.

When arrives? (In the first semester in Brazil!)


Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

What should limit Freestyle’s audience isn’t even its cool proposition, but rather the price: here in the US, it will sell for $899, and we’re not even considering accessories like the battery, lamp adapter, and carrying case. At least in the first generation, those who found the proposal interesting must face the financial issue, since this is the amount people pay for a good 55-inch TV.

Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)
Samsung The Freestyle (Image: Paulo Higa/Tecnoblog)

In Brazil, Samsung has not yet announced the values, but the company confirms the Techblog that the “portable screen” arrives in the first half of 2022. The model will not be manufactured in Brazil and will be imported, which does not bring us much hope in relation to the price. Would you buy?

Paulo Higa traveled to Las Vegas at the invitation of Samsung.

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