Exceptionally the Black Friday Amazon in France does not take place on the last Friday of November. Indeed, the number 1 in e-commerce has decided to shift its Black Friday offers of a week, the Friday, December 4, 2020, Amazon has therefore acted on the government’s recommendation (see here for more information on the one week postponement of Amazon Black Friday 2020).
How is Black Friday at Amazon?
The origins of black Friday
Black Friday is a phenomenon that began in the United States before spreading to the rest of the world, but a little reminder is in order before going any further. This day takes place the day after Thanksgiving. Two hypotheses are put forward as to the origin of its name. The first suggests the use of black ink, not red ink, by traders to keep their accounts on the Friday following the commemoration. The change of color thus evokes the passage from negative to positive.
The second hypothesis recalls the streets immobilized by traffic jams, because of households returning from Thanksgiving holidays. The Philadelphia police named the Friday Black Friday in 1960. The event officially appeared in 1970 before breaking into France in 2014.
Amazon, initiator of the annual Black Friday ritual in France
Amazon entered French soil in 2000. A few years later, the company rose to the rank of leading online store for consumer products. Today, the web giant has more than 300 million references.
The large e-shop is also the instigator of the Black Friday phenomenon in France. He was one of the first initiators of this annual promotional ritual since 2014. At the time, Black Friday was limited to a 24-hour promotional day and against all odds, the event ended with a success. Faced with the enthusiasm for Black Friday, competitors had no choice but to take the same path.
A busy promotion calendar
The big brands and shops are therefore accustomed to organizing a great weekend of promotions towards the end of November but this year due to the current context (Covid-19 pandemic), the good Black Friday plans are starting from Friday 4 December to end on Sunday 6 December 2020, then they will give way to the good deals of Cyber Monday on Monday 07/12.
Tips to make the most of Black Friday with Amazon
Signing up for the famous Amazon Prime program
Amazon Prime Day is often confused with Black Friday. However, these two concepts diverge in every respect. While Black Friday is a global event, Amazon Prime is an Amazon exclusive event. This is an offer derived from the Amazon Prime program. Still, the Prime program helps you spot great deals on Amazon during Black Friday. Indeed during “Black Friday”, you appear in the privileged list, that is to say that you will be notified of future flash sales 30 minutes before the general public.
Integration with Amazon Prime costs 5.99 euros per month (or 49 euros per year) but be aware that it is possible to take advantage of a free trial of Amazon Prime for 30 days. The subscription allows you to benefit from many advantages such as:
- Access to Prime Original featuring exclusive series
- Access to Prime Video including popular movies and shows
- Access to Prime Music containing more than two million music tracks
- Access to Prime Reading containing ebooks
- Access to Amazon Photos involving a rich image bank
- Unlimited 1 working day delivery on millions of eligible items with no minimum purchase (available in mainland France (excluding Corsica) and in Belgium)
Good deals before Black Friday Amazon 2020
Despite being held on Friday, December 4, 2020, Amazon is one to take the lead. Indeed and like some of its competitors (see Black Friday Boulanger, Black Friday Cdiscount, Black Friday Fnac Darty and Black Friday Rue du Commerce), the brand offers a black Friday before the hour on a selection of its connected products (Fire Stick TV, Kindle smoother, Blink mini camera, etc.).