Smart home: a concept still on the rise? | Artificial intelligence

Gone is the time when smart home it was synonymous with luxury, sophistication and a sci-fi movie thing. Although it seems to be walking at a slow pace, focusing only on gadgets such as lamps and smart speakers, the concept of smart home has been moving the economy and arousing the interest of many people, in Brazil and in the rest of the world.

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Smart House: building one is not a “seven-headed bug”

Aware of the trend in the United States, where, in 2017, 18% of homes were already automated, as revealed by Aureside (Brazilian Association of Residential and Building Automation), the influencer Gabe Simas, 32, did not want to waste time and started to leave his smarter home. The experience was so positive that, today, his goal is to develop a smart home from scratch, another trend among construction companies.

In conversation with Tecnoblog, Gabe says he is a technology enthusiast. Curiosity, the main motivator of many consumers, made the young man bet on the concept. It started with Philips Hue lamps and voice control with Google Assistant, about six years ago, when 92% of Brazilians already knew what a smart home was and almost 60% believed that this trend would impact their lives in the future, revealed one survey of the GfK.

Gabe Simas owns a smart home (Image: Reproduction / Twitter)

I always thought everything was very magical. When I started to understand that it was not a seven-headed bug, that it was something viable, all that was needed was an outlet, Wi-Fi, a lamp and a cell phone, I started to think: let’s see what’s inside my house, mine reality in Brazil, I can do it. I was finding ways to make the house cooler [, mas] everyone says “don’t save time, you can go there and turn on a light”. But it is beyond that, [é] the power of you to control by voice, [definir] routines. Every day, 6 pm, or when the sun goes down, sometimes I change this schedule, the lights in my room light up with the color of the sunset, the staircase light comes on brighter to light the way to the kitchen, my camera, when I’m at home, turn off, when I go out, it turns on automatically.

Gabe Simas, digital influencer.

Experts heard by Tecnoblog explain that many people start with affordable products and sharing the experience of use with close acquaintances has driven the adhesion of these equipment in the country. José Roberto Muratori, executive director of Aureside, lists some reasons that still prevent the broader adoption of smart home in Brazil today.

Usability is the main barrier today; then comes the idea of ​​high cost, which, in his view, is a myth, since many national and international companies have entered this market in recent years and have managed to develop devices with attractive cost-benefit, like the Positivo that started in the market with lamps and, currently, it is standing out in the sector.

The cost, in fact, has been falling, but there is a myth, people still think that a smart home is expensive, beyond their means… And that myth is being diminished […], but it is one of the biggest obstacles. First comes usability: ‘Am I going to know how to use it?’, ‘Do I really need it?’ When [a pessoa] buys a garment, she has already acquired another one […], When [o cliente] will acquire a [outra peça], he already has the experience and wants to improve or repeat. In automation, no, people do not have this experience, this makes it very difficult, because it will be a new thing and you enter that curve of acceptance of technology.

José Roberto Muratori, executive director of Aureside.

Smart home (Image: Freepik)

Smart home (Image: Freepik)

In 2019 and early 2020, we had a good adoption, but we were very focused on that […] person who is passionate about technology, who wants to buy, test and see if it works […] The concept started to enter Brazil through [entusiastas], but it was restricted to these people […]. When the pandemic started, we felt the impact at first negative […], there was a very large gap that we can measure both in terms of sales and activation numbers. After the first four weeks, […] the Brazilian consumer realized this journey of working and spending more time at home, and because of that, our entire ecosystem has to be more sustainable, comfortable […], then the adoption grew and very fast.

José Ricardo Tobias, head of Positivo Casa Inteligente

Intelligent lighting (Image: Daniel Korpai / Unsplash)

Intelligent lighting (Image: Daniel Korpai / Unsplash)

I started with the light bulbs and the voice control, and used it a lot to ask for music, a traffic information, nowadays I already ask to read my schedule as soon as I wake up, [ouço] the main news of the day… Technology already helps me with this, I don’t need to get my cell phone to understand how my day will be.

Gabe Simas, digital influencer.

Strategy Analytics data reveals that globally, smart speakers reached many homes during the pandemic. Companies like Amazon and Google, with relatively inexpensive products, are surfing smoothly in this boom. A study released by Business Wire shows that 30 million smart speakes were sold during the second quarter of 2020.

Google Nest Mini smart speaker (Image: Linus Rogge / Unsplash)

Google Nest Mini smart speaker (Image: Linus Rogge / Unsplash)

In Brazil, smart light bulbs have reached homes quickly. Positivo Casa Inteligente is the sales leader in the sector with its Smart Wi-Fi Lamp and, along with other products that belong to the division, the company has seen its profits grow. THE Tecnoblog he checked that Curitiba obtained a turnover of R $ 12.3 million in the smart home division in the third quarter of 2020 alone, an increase of 271% in relation to the same period of the previous year. During Amazon Prime Day, an annual offer event by the e-commerce giant, Positivo sold 45,000 light bulbs.

We believe that, in addition to the lamp, the concept of intelligent lighting has taken the Brazilian. And he has enjoyed the ‘joke’, has been interested and has seen value in this benefit. We believe that intelligent lighting will be a major driver in the category in 2021. And [com isso], the other aspects of the smart home end up coming together.

José Ricardo Tobias, head of Positivo Casa Inteligente

Smart apartments: starting from concrete

With the popularization of technology, now it is the construction companies that want to take advantage of the heyday of the Internet of Things (IoT) with smart residential projects. The good news is that innovation has reached other segments, and is no longer exclusive to luxury developments.

Smart home (Image: R ARCHITECTURE / Unsplash)

Smart home (Image: R ARCHITECTURE / Unsplash)

Trend Investimentos, a Porto Alegre-based developer, went further and developed a venture with the HTML concept, which in this case means High Tech Millennial Lifestyle. The technological experience begins with the presentation of the decorated by virtual reality and ends with the delivery of the integrated and sustainable condominium. For the CEO, the goal is to automate the lives of those inside.

We made some adaptations to the project, from the physical construction part, being the first steel house in Porto Alegre in the millennium, to the facade issue, which is self-cleaning […], as time goes by, you don’t need to paint it, just clean it with soap and water and it’s renewed.

Rafael Severo, Trend Investimentos CEO

With a cafeteria and coworking space, which can be rented by both residents and external people, Studio Trend has a dedicated application to streamline this and other internal processes, in addition to reducing costs.

The life of the enterprise, when it is in use, converges to the application, while management […]. The idea is to facilitate user access so that they do not have to resort to a liquidator etc. It [o morador/investidor] enter the app, check availability [de áreas do condomínio], schedule what he wants to use and follow the normal life […].

Rafael Severo, Trend Investimentos CEO

Smart Lock (Image: Sebastian Scholz / Unsplash)

Smart Lock (Image: Sebastian Scholz / Unsplash)

In Campinas (SP), the construction company MRV launched its first automated residential. In partnership with Positivo, the company claims to have equipped the apartments with a voice assistant, as well as a smart switch in the living room and bedrooms, an intelligent lock and a universal control capable of controlling the TV, home theater, air conditioning and air conditioning. Cable TV.

Although construction companies are adopting home automation, consumers need to be aware of promises that may not be kept. In this circumstance, the home automation project can be in the hands of the condominium administrator or even with the resident.

Civil construction is one of the most conservative areas in Brazil. The construction companies, in general, are thinking in two ways: in the common areas, there is a demand to transform this automated part, although very limited. Many construction companies say they are going to do it, but unfortunately they don’t, or if the project is done, not everything is implemented. Then it is up to the management of the condominium. On the other hand, in housing units, there are two trends: 1) do nothing and leave it to the resident; 2) and the other to offer packages (or kits) during construction.

José Roberto Muratori, executive director of Aureside.

Incentives

Amazon Echo Dot (4th generation) (Image: Darlan Helder / Tecnoblog)

Amazon Echo Dot (4th generation) (Image: Darlan Helder / Tecnoblog)

Brazil has already taken an important step towards popularizing the concept of a connected home. The law that grants benefits to the Internet of Things for the next five years has been in effect since January 1st. Sanctioned by President Jair Bolsonaro last December, the project aims to make technology more affordable, bringing new investments to the country and generating more than 10 million jobs.

Among other benefits, the new Law eliminates some taxes and, according to the Ministry of Communications, the objective is to make Brazil “one of the great global powers in the Internet of Things market”.

For 2021, there is an expected global growth of 14%. Statista data shows that there are 221.7 million smart homes; that number is expected to rise to 258.7 million by the end of this year.

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