Shopee announced its main promotions for the week of Black Friday, which takes place next Friday (26). The retailer promises discounts on some electronics, such as the Google Chromecast 3 streaming device for R$239, and robot vacuum cleaner for R$93.99. In addition, the retailer started yesterday a draw for smartphones and Realme watches, a JBL speaker and another vacuum robot.
Shopee has already entered a countdown to Black Friday. Until Friday, the platform will give discounts in four different categories for each day of the week. Today, “Consumer Goods” items are on offer. Tomorrow is the day for “Electronics and Accessories” to go on sale.
“Home and Decor” products will have their turn on Wednesday, while “Fashion” items go on sale on Thursday.
Shopee promises BRL 5 million in coupons on Black Friday
During Black Friday, Shopee promises to offer BRL 5 million in discount vouchers, free shipping coupons with no minimum purchases, and lightning deals.
The retailer’s website anticipated some of the promised deals for Black Friday. Among them are a robot vacuum for R$94, Google Chromecast 3 for R$239, a Lenovo Bluetooth headset for R$79.90 and Far Cry 6 — newly released title from the Ubisoft game series — for R$229.99. Note that these offers are subject to change; for now they are not active.
Black Friday’s official Shopee page allows customers to view the offer, click on the product and mark the calendar, enabling notifications when the promotion is activated.
But promotions must go beyond Friday. On the Shopee calendar, the month of December still has the special date of 12/12, when the last Shopee Day of the year happens.
Smartphone, speaker and robot vacuum draw
Yesterday, the retailer inaugurated a prize draw at the Shopee Games, an internal platform on the marketplace that gives access to games bubbles, Candy, Board e Pitch (Android only). From 12/12 onwards, participants will be able to win tickets, which can be picked up at the stores of the games above or even in the Daily Rewards tab of the app — available for Android and iOS.
Items will be drawn for the first four placed in the dispute. All products are from Shopee Marketplace partner stores:
- 1st Place – Realme C21Y 32GB Smartphone from the Realme store
- 2nd Place – Smartwatch Realme Watch 2 from the Realme store
- 3rd Place – Multilaser Robot Vacuum Cleaner 3 in 1 from Webfones
- 4th Place – JBL Clip 3 speaker from Webfones
Shopee also launched this Monday (22) the game Stickers. In it, users can give away one of five collectibles per day.
By completing a sticker album, the user can win prizes ranging from 100 to 1,000 Shopee Coins to coupons of R$50 or R$100 off with no minimum expense. The game will be available until the 28th on the app, for both iOS and Android.
In addition to in-app games, Shopee will partner with TikTok for Black Friday week. Video platform users will be able to redeem coupons with progressive discounts from 10% to 60%.
During Black Friday, the partnership between TikTok and Shopee will give coupons up to 70% off, and influencers who participate in the campaign will give away vouchers of up to R$600.
Felipe Peringuer, Director of Marketing and Strategy at Shopee Brasil, stressed that promotions and games should bring more fun to consumers. The offers should also please the “more than 1 million registered sellers” on Singapore’s marketplace, according to the executive.
Shopee is expected to extend the deadline for more offers until Cyber Monday, scheduled to take place on the first Monday (29), after Black Friday. The date is usually marked by promotions on electronics, but the retailer says it will maintain discounts of up to 70% in more categories.