Samsung AU7700 4K TV Review: Thin Edges, Connectivity and High Price [análise/vídeo]


4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

To succeed the TU7000 in 2021, Samsung brought the AU7700 to market. The affordable model of the Crystal UHD line comes with the proposal of being the gateway for those who want to explore 4K resolution without spending too much. Following the AU8000, the input TV bets on a look with thin edges, comes equipped with the Crystal 4K processor and comes with a remote control made of recyclable plastic. In terms of sizes, it starts at 43, but can reach 75 inches.

The version analyzed by Techblog it has 55 inches and was launched with a suggested price of R$ 4,799, but it is already possible to find it in retail for up to R$ 3,400. Is it worth giving the AU7700 a chance? I have been using the Samsung product for a few days now and share our experience using it in this review.

Samsung AU7700 4K TV Review on Video

Notice of ethics

O Techblog is a technology-independent news vehicle that has been helping people make their next purchase decision since 2005. Our product reviews are opinionated and have no advertising intent. Therefore, we always transparently highlight the positive and negative points of each product.

The AU7700 was provided by Samsung on loan and will be returned to the company after testing. For more information, visit tecnoblog.net/etica.

Design, connections and remote control

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

After suffering with the installation of the TCL P615, the last TV I tested, dealing with the AU7700 was beyond positive. I know most people install TV only once, but facilitating this process should be standard across all makes and models. This time, I didn’t need screws or tools, as all you have to do is attach the feet and place the equipment on the piece of furniture.

The version we tested weighs 14.2 kg, ie a little lighter than the AU8000, also 55 inches, which is 15 kg. Even so, I confess that it was quite a difficult task to take the AU7700 out and put the screen on the rack without the help of someone else. But that’s just a detail; the fact that I didn’t need any keys for the installation made me very happy. Thanks, Samsung!

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Many may not agree with me, but I’ll be conservative and say that the look of the AU7700 pleases me more than the AU8000 with its “flat” feet; in my view, strangers. Compared to the TU7000, there were no major changes and it keeps the hat holder with simple plastic and slightly thin edges. What still makes it attractive are the flat corners that, at the same time, didn’t make the TV thick, on the contrary. Plus, the bottom has a metallic grip that adds to the premium look, but don’t be fooled; everything there is plastic.

Access to connections is more complicated, because the ports are very close and I had difficulties to move in the region and connect the cables. Back there, Samsung provides three HDMI ports, just one USB, a TV antenna input, an optical audio output and an Ethernet port that was isolated. Also in connectivity, the TV already supports Wi-Fi 5 GHz and Bluetooth 4.2. Both technologies worked very well in my tests.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

For its part, the remote is no surprise. It’s the same as other branded TVs and I like the compact format with few buttons. In addition to the traditional ones, you’ll find shortcuts to trigger the virtual assistant and three streaming ones: Netflix, Prime Video and Globoplay. It is made from recycled plastic, but unfortunately it depends on batteries and cannot be powered by sunlight.

Image and sound quality

The Samsung AU7700 has a VA-type panel, a technology commonly found in televisions in this category. Taking into account its position, I can share that the image quality is not impressive when looking at the brightness and vividness of the colors. But the performance is very satisfactory. Samsung explains to Techblog that this model does not share the same technologies as the AU8000 and AU9000, which feature a Dynamic Crystal Color panel, which, according to the company, delivers more realistic colors.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

The viewing angles are average, and if you do install the TV near the window, you might notice natural light interfering with the screen, but it’s not horrible at all; there are models that suffer more. The brightness, as I mentioned, is not the strongest, but the definition and contrast really pleased me for its consistency. In the default configuration, sea scenes are rich in detail, the blue is intense and the black isn’t quite as deep as in OLED, but I’m glad it’s not grey.

In some night scenes, HDR bothered me a little by making some areas extremely dark, making viewing difficult, but the Filmmaker Mode setting improved the situation and left me satisfied with the result. In addition to it, Samsung delivers four other modes: Dynamic, Standard, Natural and Film.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Light leakage was not an issue while using the AU7700. The upscaling on this 55-inch unit, on the other hand, has a very good performance and it was possible to watch both HD and Full HD content without too many limitations. It remains to be seen whether this positive experience is maintained in units with more inches.

As for sound quality, it has 20 watts of power. By default, the AU7700 is already set up for a full-bodied sound, but it’s nothing to surprise during a movie. As in past generations, the audio is not loud and, consequently, cannot involve the environment. The mids and trebles sound good, but the bass is more bashful. One solution is to activate the “Amplify” mode, which, as the name implies, makes the sound more immersive.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Smart TV Software and Features

In software, the AU7700 follows with Samsung’s own operating system, Tizen, which does an excellent job and, in my view, continues to lead as the best interface for television. The South Korean offers a simple layout that doesn’t invade the entire screen, the elements are well placed and there is good fluidity. The only thing that bothers me sometimes is some advertisements that pop up in the system.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Our evaluation unit has already brought Netflix, Globoplay, Telecine, Prime Video, YouTube and Samsung TV Plus, free IPTV service with Record News, Euronews, Bloomberg, Nick, Tastemade Brasil and more. In the app store you can also find HBO Max, Disney+, Star+, PlayPlus, DirecTV Go, Funimation, Spotify and Apple Music. The store is very complete, but Samsung could also update the area, making it more beautiful and intuitive.

Integration with virtual assistants is a highlight in this model. User can choose their preferred technology to control smart home devices by TV. The AU7700 is compatible with Google Assistant, Alexa and Bixby. With Tap View, owners of Galaxy smartphones are able to mirror the cell phone’s content on the TV by approximation. If you use iPhone, Crystal UHD also supports AirPlay 2.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

In conclusion, I didn’t have any serious issues with Tizen throughout this test and despite having identified the wrong operator, the AU7700 managed to interact well with the cable TV. The system, in general, wins me over for its fluidity and simplified navigation.

TV 4K Samsung AU7700: vale a pena?

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Looking at the whole set, the Samsung AU7700 turns out to be a great input 4K TV. It is a model that serves very well those people who just want to watch a movie or series in 4K, or watch open and cable TV with their family. Samsung delivers good technologies for this type of consumer who, at the same time, is not demanding and sees no need to spend more on an OLED model for now.

4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)
4K TV Samsung AU7700 (Image: Darlan Helder/Tecnoblog)

Image quality is acceptable for the category. In my view, it only loses points in brightness, which could be high, and in viewing angles, which can annoy owners of large rooms. Elsewhere, there are many highlights: the thin edges contribute to the immersion, the definition is satisfactory and the Tizen remains a great differentiator.

But we have entered the limiting point. Even though it belongs to the popular category, the AU7700 is a 4K TV with high prices. In retail, the 55-inch version already comes for R$ 3,060. But while I was testing it, I was able to find the AU8000 for a small difference. This means that monitoring the AU8000 is definitely worth it, as it promises to deliver superior image quality. The AU7700 is a good TV, but it is only worth the investment when there is a significant difference in value compared to the AU8000.

4K TV Samsung AU7700

pros

  • TV has beautiful design and is easy to assemble
  • Tizen is the best interface for TV
  • Interesting image quality for the category
  • Excellent in connectivity

Cons

  • Could have an extra USB port
  • Remote control still depends on battery

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