Rival of iFood, a fee-free delivery app is launched by the city of Rio – Applications and Software – Tecnoblog

imagine a delivery app without fees for restaurants and which still promises better remuneration for delivery people? This is the proposal of It costthe new rival do iFood released by the City Hall of Rio de Janeiro this Monday (28). The application, which is still in the pilot phase, is now available to the population of Rio de Janeiro.

Rio City Hall launches Valeu, a delivery app to compete with iFood (Image: Bruno Gall De Blasi/Tecnoblog)
Rio City Hall launches Valeu, a delivery app to compete with iFood (Image: Bruno Gall De Blasi/Tecnoblog)

The history of the app started just last year. In November, Empresa Municipal de Informática (IPLANRIO) announced the development of Delivery.Rio. The proposal was to use the experience of Táxi.Rio, the taxi app in the capital of Rio de Janeiro, to offer an alternative to iFood and, at the time, to Uber Eats.

Months later, the app took shape: the city started releasing the app to the city’s population. In addition, the idea behind the app, which was named Valeu, is still to offer a more economical option compared to other platforms. Thus, restaurants and delivery people will be able to increase their profit.

But how will this happen?

App from the City of Rio de Janeiro, Valeu promises more advantages to restaurants and delivery people (Image: Paolo Feser / Unsplash)
App from the City of Rio de Janeiro, Valeu promises more advantages to restaurants and delivery people (Image: Paolo Feser / Unsplash)

App promises benefits to restaurants and delivery people

The Municipal Secretary of Finance and Planning, Pedro Paulo, explained how the commission works to the newspaper Or Balloon. According to the holder of the portfolio, the fee will not be charged if deliveries have a value of less than R$ 100. He also notes that, in a market study by the City Hall, it was identified that “70% of deliveries will be without fee, as do not reach R$ 100”.

“The fees charged for existing applications are very high. The owner of a small food truck, for example, cannot afford and scale to work with a traditional app,” he said. “We want to contribute to generating more revenue and further developing the city’s bar and restaurant market.”

The idea is also to bring benefits to couriers. As informed by the newspaper, if the delivery costs up to R$ 100, the estimate is that the order will cost the professional R$ 7. Now, if the amount exceeds the R$ 100 ceiling, the remuneration will cost 2% of the total price of the request made by the customer in the Valeu app.

Couriers will also have other benefits. The secretary said that the city government plans to prepare support points for delivery people to rest and use the restrooms. “The idea in the future is to open up to accredit couriers, but maintaining the financial relationship with couriers and merchants,” he said.

Valeu, a delivery app from the City of Rio de Janeiro, is still in the pilot phase, but can already be used (Image: Reproduction/Tecnoblog)
Valeu, a delivery app from the City of Rio de Janeiro, is still in the pilot phase, but can already be used (Image: Reproduction/Tecnoblog)

Ok, I got it. But how does iFood’s new rival work?

I had access to the application for iPhone (iOS) this morning (28). When I accessed it for the first time, I immediately received the warning that the platform is still in the “pilot phase”. Even so, Valeu informs that “there are no restrictions” on who wants to use it to place their orders.

Everything is very simple. After the warning, just tap on “Your Location”, enter the address and search for restaurants. I just missed a button to go to the registration page right away. To register, I had to open the “Account” tab and then choose the option corresponding to the registration.

The number of stores is still small. To do the tests, I put an address on Avenida Rio Branco, one of the main thoroughfares in the Center. In all, I had access to six restaurants, one of which is in Jacarepaguá, in the West Zone of Rio de Janeiro – that is, on the other side of the city.

The alternatives between regions are also not very different. When choosing a neighborhood in the South Zone, I received basically the same options, including the West Zone restaurant. Out of curiosity, I also tried an address in Freguesia, which is in Jacarepaguá, and only two establishments appeared for me.

Valeu, a delivery app from the City of Rio de Janeiro, has three payment options (Image: Reproduction/Tecnoblog)
Valeu, a delivery app from the City of Rio de Janeiro, has three payment options (Image: Reproduction/Tecnoblog)

During my use, I noticed a bug that prevents the loading of images of dishes in some restaurants. But I was able to place an order and cancel it right away through the app and without any difficulties. In all, the user can include coupons and use three payment options: cash and, through the machine, credit and debit.

So there are still some flaws and few options on the platform. But, as mentioned earlier, the project is still in the pilot phase, so improvements and news should come to the app in the coming weeks. The newspaper Or Balloon also informed that, until Friday (25), there were about 40 establishments registered in Valeu.

The app is free and available for Android and iPhone (iOS):

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