Netflix quickly became THE video-on-demand service par excellence in France, setting its pace on the competition! The offer segmented into three packages provides access to millions of films, series and documentaries directly from the web, or from compatible smartphones, tablets, and smartTVs. Netflix also provides access to HD, HDR and Dolby Vision quality content on select devices. In this file, we tell you everything you need to know about Netflix!
Netflix is not a TV channel, but video on demand service. Created in 1997 around mail order DVD rental, it was in 2007 that the company reinvented itself by becoming an unlimited video on demand platform. Today it is a real institution in France where Netflix has very quickly taken its place as the leader in SVOD services. Today, Netflix has achieved no less than 69% market share in France according to the latest CNC (National Center for Cinema and Animated Image) study and claims more than 6 million subscribers in France.
What explains the success of Netflix?
One of the keys to success is the subscription system and access to thousands of content for a reasonable price. For 7.99 euros per month, the entire catalog of films and series is available without any limit. Enough to make the movie or episode rental completely obsolete, even for a few euros. In addition, the legal supply remained limited before the arrival of Netflix. Hadopi then explained in a report what were its weak points: offer difficult to find, content too old and of poor quality and price too high. So many flaws that Netflix has brilliantly exploited.
The unlimited subscription system was a landmark. He had already made Spotify and Deezer successful to name a few, but yet no French actor offered a video equivalent. Before the arrival of Netflix, the market leader was Canal Play (then 400,000 subscribers). Today it is only the 5th largest player, behind Netflix, Orange, Amazon Prime Video and MyTF1 (according to the same CNC-CSA study). Finally there is the quality of the interface. Both on the web and on mobile applications, everything is extremely well thought out. An artificial intelligence learns your tastes, and knows how to offer you over time the content that you are sure to enjoy.
Netflix catalog: what films, series and documentaries can we find on the platform?
Netflix’s content catalog is constantly being renewed with thousands of films, series, documentaries, cartoons etc. Netflix itself produces movies like Okja and series, like the excellent Stranger Things, 13 Reasons Why, Dark, The OA, and many more, all of the episodes of which are offered at the same time on the platform. Enough to devour your favorite shows and not have to wait a week to see the next episode.
Producing this kind of series is also a way to offer new content against the competition and encourage subscribers to stay and discover the following seasons. These productions are also there to hide the absence of some big recent films in the Netflix catalog – the aim of the service is not, in itself, to be exhaustive, but to offer content that is worth subscribing to. . It would be very difficult for Netflix to operate otherwise with this economic model: in France, for example, wait 3 years after a theatrical release for the film to end up on a SVOD platform.
So Netflix is investing crazy sums of money to produce very high quality films and series: for the year 2018 alone, the budget was $ 8 billion to produce no less than 700 films and series!
Netflix subscription: at what price?
The price of Netflix subscriptions in France last increased in June 2019. It breaks down as follows into three offers ranging from entry level to premium:
- € 7.99 for unlimited access on 1 screen in standard quality
- € 11.99 for unlimited access on 2 HD screens
- € 15.99 for unlimited access on 4 screens, in HD, Ultra HD, HDR10 and Dolby Vision
Recently, Netflix no longer offers the first subscription for free. On the other hand, Netflix will refund your 7-day trial if you are not satisfied. For now, the streaming service has several options to bait subscribers. In some cases, Netflix will reimburse the 30-day trial period.
The latest smartphones, tablets and smart TVs are compatible with new types of content. We are not talking about HD here, which can be found on a majority of devices. But no more HDR and Dolby Vision. These formats are based on algorithms to improve colors and contrast, for a stunning result. HDR stands for High Dynamic Range. Originally this term referred to a computer-aided photography technique: by photographing a scene multiple times with different exposures, it becomes possible to capture more detail even in the darkest and brightest areas of the world. picture.
An algorithm then assembles the different shots to create a final image with a much higher level of detail and contrast. Several efforts have been made since the 1990s to implement this technique in videos. Netflix offers its subscribers HDR10 and Dolby Vision content. The first difference between the two is that HDR10 is open, while Dolby Vision is proprietary technology. The whole point of Dolby Vision is to be able to add dynamic metadata to every frame that gives more precise exposure and dynamic rank instructions. This information is then compared against the technical capabilities of the device, colorimetry and contrasts are corrected to be displayed on all compatible screens in the same way.
In other words, HDR10 is already pretty good, but Dolby Vision can still deliver gains in picture quality. To enjoy HDR and Dolby Vision content on a smartphone, you need a fast internet connection, at least 25 Mb / s downstream. Click here for a list of HD, HDR and Dolby Vision compatible smartphones.
Netflix vs. cinema vs. TV: unfair competition?
French regulations protect national channels when the American giant arrives. Netflix is therefore not authorized to stream films that have been released in theaters less than 36 months ago. So don’t expect to enjoy too recent movies on demand. At the same time, French channels are already starting to adopt the same methods as the American giant to broadcast the series, namely offer all the episodes of the series all at once on video on demand from the first episode aired. Enough to satisfy series addicts who want to watch them at their own pace.
To protect themselves against the rise of Netflix, some channels would like to launch a competing SVOD platform called Salto. But the Salto project unfortunately seems under-budgeted. In terms of taxation, Netflix also has an advantage over the latter thanks to the location of its European headquarters in Luxembourg, a country known for its favorable taxation.
The question of participation in the financing of audiovisual creation also arises since all television channels participate. The American company has always said it wants to invest in French series. We have only seen Marseille, a fiction on the political life of the Phocaean city with Gérard Depardieu, Osmosis, a dystopia on the future of dating apps, or even. It remains to be seen if Netflix will continue these efforts, and will be able to surprise us, after the reception, to say the least, of its first production in the country.