Oi stores disappear after sale of mobile telephony to Claro, TIM and Vivo – Tecnoblog

You probably already know that the Hi Mobile was sold to Claro, TIM and Vivo, but the deal has not yet been 100% concluded, even after the approval of Cade and Anatel. In the midst of restructuring the company, Oi took the opportunity to close dozens of stores across the country. This makes face-to-face service to cellular, broadband, landline and pay-TV customers difficult.

Oi store in a mall.  Photo: Disclosure
Oi stores are increasingly rare (Image: Disclosure)

Some Oi stores have already started to close in 2021. In November, the Free Federation, which represents telecom workers unions in seven states, had been informed by the operator about the closing of more than 70 stores across the country.

For the customer, the situation is not good either: Oi’s website shows that stores still exist, but they are few. The capital of Rio de Janeiro, for example, has two establishments available, a very low number considering that the company has 1.1 million mobile lines in the municipality. The portal reveals that a single store was kept in Belo Horizonte, located in the Venda Nova region and very far from the city center.

Physical operator stores are not just for selling products and have an important role in providing face-to-face service. There are some situations in which going to a service point is simply more comfortable, easier and less bureaucratic, especially for changing ownership or redeeming a chip in case of loss, theft or malfunction.

Operators are required to maintain physical service

Oi cannot simply close down all the stores, even after completing the sale of the mobile telephony arm to competitors. Anatel’s resolution 632/2014 establishes that fixed telephony concessionaires and large mobile telephony providers must maintain at least one in-person service point for every 400,000 inhabitants.

Anatel’s rule also establishes that employees of this type of establishment have access to the operator’s systems, being It is forbidden to refer customers to any form of remote service. The stores must be able to meet all the services and modalities provided by the company, and guarantee customer service within a maximum period of 30 minutes.

Oi customers will be served at Correios and C&A

O technoblog sent the following questions to Oi:

  • how is the situation of Oi customers who need face-to-face assistance, such as chip replacement after loss and theft;
  • how many stores were closed altogether;
  • whether Oi intends to maintain physical stores for Oi Fibra sales after the conclusion of the sale of Oi Móvel;
  • how many employees were laid off in total.

In a statement, Oi did not answer how many stores were closed, but said that the closure of operations had an impact on about 1,500 employees. Only about 130 of these professionals were reassigned to other activities, such as the door-to-door sales team.

Oi also claims to keep other stores operating in different parts of the country, and makes service points available at post offices — and soon at C&A stores.

You can check out the full note sent by Oi below.

Oi’s position on the closing of stores

In line with its ongoing business transformation plan, Oi has been redirecting the strategic focus of its operations to offering fiber-optic solutions and digital services to its customers. As part of this transformation process, the company continues to carry out several operational efficiency actions, in order to improve the cost structure of the business and reflect the company’s new profile, which is lighter, agile and digital.

In line with Oi’s new operating profile, this move also took into account the closing down of some Oi stores in recent months. The company emphasizes that it maintains several others in operation in different parts of the country, with operations that include the sale and service of its fiber optic, TV and fixed telephony services. Oi also offers new face-to-face service points in all states, via partners such as post offices and soon C&A stores, for customers who eventually need face-to-face service. The service points can be consulted on the website. The company also recalls that it has continuously invested in the automation and expansion of its digital channels (website, Minha Oi, Joice and Técnico Virtual), in order to guarantee the best experience for customers, channels that have been registering an exponential increase in their use. .

Oi adds that, after the closing of these stores, around 130 professionals who worked in these establishments were relocated to another commercial activity of the company, reinforcing the team that works in door-to-door sales. The reduction of around 1500 positions was made with respect and acceptance of professionals. In keeping with its commitment to caring for people, the company negotiated with the unions a package of extra legal benefits in addition to the severance pay for terminated employees, which includes an extension of health, dental and life insurance plans, in addition to an indemnity portion linked to time. From home. Oi is also making educational content available with a focus on repositioning in the market and creating a talent bank so that interested former employees can register, in addition to having entered into a partnership with other operators that will have access to these CVs to evaluate potential hires.

As already disclosed in its three-year strategic plan (2022/2023/2024), Oi reaffirms that it is completing one of the biggest transformations in the country’s corporate history, with total focus on maintaining its operations and aware of its commitment to society, customers , professionals and all participants in its ecosystem.

Tecnocast 229 – Everything you need to know about the sale of Oi Móvel

The auction may have taken place in December 2020, but the sale of the Hi Mobile was only authorized now, in February 2022. With this, the company’s mobile customers will be divided among the remaining trio of national operators: Claro, TIM and Vivo. Brazil loses another player in this market segment.

In this episode we tell that story right from the beginning. Why did Oi Móvel need to be sold? How is the competition in the Brazilian mobile telephony sector with only three major operators? And, for Oi’s customers, how will things be going forward? To understand this whole situation, play and come with us!

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