A Motorola gave notable traction in the number of launches in 2021. In all, the company introduced 38 models around the world, including the new Moto G30, Moto G200 Edge 20 and even a new generation Motorola Defy. The data comes from a survey carried out by the Techblog this Friday (17) by the telephone base of the GSMArena.
The analysis is based on an annual survey carried out with relevant manufacturers in the Brazilian market. This Thursday (16), we revealed that Xiaomi launched, proportionally, one cell phone a week while Samsung came close with the debut of 40 models. Now, the analysis will focus on Motorola’s global announcements in 2021.
The information comes from the phone base of the GSMArena and were collected this Friday morning (17). It is important to emphasize that the analysis takes into account the models announced from January 2021 until today. The list also includes specific variants for some regions, like the Edge S30 which is only for sale in China.
Motorola launched nearly 40 cell phones in 2021
Right away, it can be said that this was the busiest year for Motorola since 2013. Until this Friday (17), the manufacturer announced 38 models of lines such as Moto G, Moto E and Edge. In addition, the year saw a new Motorola Defy and other smartphones in the One family. The manufacturer, however, did not reveal any folding cell phones in 2021.
Agitation appears in the numbers. Compared to 2020, when the company presented 25 models, there was a 52% increase in the number of launches. Here, it is important to note that Motorola started to shoot the number of launches in 2019. Before, the manufacturer revealed between 7 and 13 cell phones per year, already including the regional variants in the calculation.
Moto G: two generations in one year
As expected, the year was marked by a change in the nomenclature of the Moto G line. The company followed the Samsung Galaxy A family by adjusting the numbering of the models according to the specifications, not the generation. In other words, the traditional “Moto G8” and “Moto G9” left the scene to make room for the models “Moto G10”, “Moto G20”, and so on – yes, it got more confused.
This change showed up early in the year. In March, Motorola announced the Moto G30, an intermediate option with the Snapdragon 662 processor and 64-megapixel quad camera. The manufacturer also unveiled the Moto G10, which is simpler with Snapdragon 460 on the same day, and later the Moto G100 with Snapdragon 870.
The line has also gone through some relaunches. This is the case of the Moto G60 which was announced in April with Snapdragon 732G and was succeeded in August by the Moto G60S with MediaTek Helio G95. In addition, in November, there was the presentation of a new generation still in 2021 – that is, two generations in a single year: Moto G31, G41, G51 5G, G71 5G and G200.
The same happened with models launched in North America. On January 8th, Motorola unveiled the Moto G Play, Moto G Power and Moto G Stylus of 2021. Afterwards, the company unveiled the Moto G Power (2022) on…November 2021.
Motorola Edge and Moto E gained new members
The Edge line gained fewer members. Let’s start with Edge 20, which initially featured three members in August: Edge 20 Lite, Edge 20 and Edge 20 Pro. Later, in India, Motorola unveiled Edge 20 Fusion with MediaTek Dimensity 800U. There was also the debut of the Edge 2021 with a 144 Hz screen in August.
The line also had the addition of other models for China. This is the case with the Edge S that was announced in January and then hit the global market with Moto G100. The same happened with Edge S30: the smartphone was unveiled in December in the Chinese market and is present in Brazil as Moto G200. The list is completed with the Edge X30 which may be revealed as Edge 30 Ultra in other countries.
The Moto E family accompanied the Moto G line in the change of nomenclature. This happened with the launch of the Moto E20, E30 and E40. But some cell phones unveiled in 2021 kept the old scheme, like the Moto E6i, Moto E7i Power and Moto E7 Power.
Abroad, the company also announced the One 5G Ace, One 5G UW Ace and Motorola Defy (2021).
Number of releases has been increasing since 2019
The year 2021 is also marked by the soaring number of launches. In this analysis, the Techblog only followed the data for 2013, the year of launch of the first Moto G and the first without the debut of feature phones, onwards. And it’s remarkable how much the manufacturer’s strategy has changed: that year, the company launched 7 models. As early as 2021, 38 models were presented.
This change, however, is recent. 2013 was an iconic year for Motorola; after all, there was the debut of the first Moto G and Moto X. The following year, the company revealed 11 models, including the first Moto E and the Nexus 6. In 2015, there was also a growth with the announcement of 13 smartphones. But again, no giant leaps in quantity.
This pattern remained for a few years. The figure even dropped: in 2016, the company unveiled nine models, including the first Moto Z and Moto Z Play. In 2017, there were thirteen models, including the Moto C and the Moto C Plus. In 2018, the manufacturer kept the same amount of ads and unveiled its first Motorola One with Android One.
The shot even started in 2019, when 16 launches were registered. That year, first there was the launch of the Moto G7 line and, months later, the Moto G8 family. This revenue remained in 2020, with the debut of 25 models, including cell phones for two generations of the Moto G line: Moto G8 and G9.
Still, Motorola lags behind Samsung and Xiaomi in this regard. The two manufacturers launched, respectively, 53 and 40 models in 2021. In addition, the pair has recorded a high rate of releases since 2018, as was found by the Techblog this week.