By highlighting the strengths of the financial result of the Facebook for the 2nd quarter on Wednesday (28), the CEO and founder of the social network, Mark Zuckerberg, gave some tips about his vision of the future for the company: he wants to build what he called “metaverse” within the company. A Facebook less dependent on revenue with online ads, which generated US$ 28.5 billion — the company earned $29 billion until the end of June.
Zuckerberg’s Metaverse is a Facebook “MMO”
But what is Zuckerberg’s “metaverse”? The founder of Facebook himself answered this question at the results conference:
“What is the metaverse? It’s a virtual environment where you can be present with people in digital spaces. You can think of it as an internet that takes shape, rather than just being something you visualize.”
In a post, Andrew Bosworth, engineer at Facebook’s Reality Labs, echoes the head of the social network: “the metaverse is already among us as a set of digital worlds, each with its own physics that determines what is possible inside them”.
Then the Facebook wants to create a digital hub for 2.9 billion active users — across all company-controlled applications — to socialize and share experiences, like an MMO. Instead of using web pages, the social network solution is to invest more in augmented reality.
“Virtual reality will be a social platform, which is why we are focused on developing it,” said Zuckerberg. Facebook had a 50% growth in revenue compared to the 2nd quarter of 2020, when it earned $18.6 billion. The social network has been investing part of this gross profit in its VR product: o oculus.
When the augmented reality company was bought by Facebook for $2 billion in 2014, Zuckerberg’s philosophy for building such a “metaverse” was already drawing between the lines of the speech: “Oculus has a chance to create the most social platform in the world. story, and change the way we work, play and communicate.”
Facebook brings together executives to work on VR
Emphasis on gaming, because Facebook also understands that the “metaverse” is, in the first place, a world that can have games: in June, the network bought the studio behind Crayta, a platform similar to Roblox. This one is already worth more than $45 billion on the market and is a successful example of a sandbox universe that Zuckerberg wants to develop.
Facebook tried to take Zuckerberg’s conception when it created the horizon, the social hub of the Oculus Rift. But it remains in beta and the company has made little effort to publicize it in the press or announce news.
Andrew Bosworth pointed out that the vice president of Facebook Gaming, Vivek Sharma, will develop a project for Horizon, under the coordination of Vishal Shah, Vice President of Product of the Instagram.
But Zuckerberg’s “metaverse” could face resistance from Facebook users who aren’t so willing to give up browsing web links. As other gaming platforms grow, the oculus has had releases marked by low public participation. However, the last headset in the VR line, the quest 2, set sales records when compared to other gadgets of the same line. Facebook has yet to reveal sales figures for the device.
A competitor that has been bothering Facebook and that is experimenting a lot with augmented reality is the TikTok. The video platform from ByteDance surpassed 3 billion downloads this month, a mark that only apps from Zuckerberg’s own company had beaten.
It remains to be seen whether Facebook users are clamoring for more connectivity via augmented reality or whether Zuckerberg’s dream is just a chimera.
With information: TechCrunch ,