We started another text to talk about where to publish them. LinkedIn (Pulse) or Medium? The big difference between both and a blog is the social networking features that support them. Pulse was integrated by LinkedIn. Medium is not from Twitter, but it was founded by Evan Williams, one of the creators of the microblog, and is popular there.
If you want to officially take your texts out of the drawer or have one more option besides your personal blog or your company, follow the guide below that compares LinkedIn and Medium in their most popular resources. This can help you choose one.
A little of history…
The Pulse joined the LinkedIn family in 2013. Since then, integration has taken place as a complete absorption of resources. Today, the “Pulse” brand is no longer found on LinkedIn, only on the URL. You will always see something more direct like “Write article”.
Medium was launched in 2012 by Evan Willians, co-founder of Twitter and raised to the rescue of textão and an alternative to, at the time, 140 characters of Twitter. Since then, he created ways to monetize articles and give financial returns to authors.
Which one to choose?
Medium is a blog platform. Everything about it resembles WordPress, for example, with lots of white space and very minimalist. Still, it allows the author to personalize one or another detail, including links, photos and videos and even other media.
Tecnoblog is on Medium (@Tecnoblog) and you can check out an article written by me: “How couriers and delivery apps worked to keep you at home“. Or a personal text: “Netflix should have a content filter by duration“.
The LinkedIn interface looks like a social network, and no matter how hard you try to work it as a blog post, it will always look like a social post from LinkedIn itself, albeit long and with more features than an original post. And your text becomes an article.
You can see how the same text about Netflix was in the LinkedIn Articles interface. Note that both generate unique permalinks and are indexed by Google.
I prefer Medium, but I found the LinkedIn result very charming.
Leave your opinion in the comments.
Medium is a publishing platform more like a digital magazine in which people can read articles on the topics that matter most to them (that is, follow topics of interest), as well as share their own ideas.
Creating an account is free, you can follow favorite authors, interact with the texts with comments and applause, bookmark them for later, in addition to publishing your own.
The Medium is free. However, you can become a member by paying $ 5 a month or $ 50 a year, to have unlimited access to quality, exclusive content. According to Medium, they are new texts and published only for members.
Medium members have:
- unlimited ad-free access to all Medium texts;
- a monthly magazine, with exclusive columnists and thematic collections;
- thousands of audio versions of popular texts;
- daily curation of the main content and magazine authors;
Member-only texts are pages marked with the star icon ícone on the page. Non-members can read up to three starred texts per month for free.
If you have a user account on LinkedIn, you have access to the article tool, simple as that. So far, it is not available for mobile devices (in the LinkedIn app), but you can access it via a browser on computer version.
Therefore, your original content becomes part of your professional profile and is displayed in the “Articles” section. Whenever published (that is, they are no longer a draft) they will be shared in the feeds of your connections and followers and, sometimes, if the social network deems it necessary, through notifications as a suggested reading.
Your article can be found when people search on and off LinkedIn (or Medium), depending on your profile settings.
As expected from a social network, you can disable the ability to leave comments on articles you post. Resource also present in Medium.
Note that paid versions of LinkedIn have no connection to your articles feature.
The text editor of both is very similar, I will compare them, below:
|Aperture Photo (top)||✅||✅|
|Media within the text||✅||✅|
|Generates a permalink||✅||✅|
|Reactions||More options besides 👏||👏|
|Post limit||–||Three posts per day|
Here is Medium’s and LinkedIn’s great triumph over traditional blogs.
If you decide to publish content on the Medium platform, your Twitter account can be connected to the blog so that your contacts who are already your Twitter followers (and who are also on Medium) become your followers there too.
You can also connect your Facebook account (although Medium can only connect with personal profiles and not with brand pages) and your Google account.
On LinkedIn, you need to share this Pulse article with your Twitter followers manually, just as you would on other social networks. However, if your focus is professional, LinkedIn alerts your entire network of contacts that you have written an article.
- Winner: at your discretion
In this regard, it is worth noting that the LinkedIn algorithm determines which “strong connections” or which “may be interested in your Pulse”, within your network, will be notified about the article, but it also has editors who help curate content, in part those that stand out in their organic reach.
Medium, with algorithms and curators, also delivers to your followers on the platform (amplified by contact lists) and, if you feel worthy, even on home.tec
Medium: an ostensive network, but also channeling
Don’t think you are going to write a post on Medium and it will only be seen by your half dozen friends who enjoy a long-winded speech. With Medium, you can add tags that will allow your text to be discovered by people who browse them.
It is common to hear that Medium is more about quality (good texts) than pedigree (number of followers and influencers), which makes it more democratic.
If you have a good story to tell – and you do it very well – Medium’s algorithm can help your content reach the top. The platform has a home, medium.com, in which it highlights, organized by subject (tags), the interesting texts.
LinkedIn: a network with well-defined purposes
Because it is a social network focused on professional relationships, on LinkedIn, people you know, have worked with or are interested in carrying out projects are part of your network – we have already talked about (no) add friends over there.
Publishing articles to this community of fertile contacts and interacting with comments on other users’ articles are two great ways to gain trust and transform this simple connection into partnerships or even attract new talent.
In summary, on LinkedIn, you communicate primarily with people you already know. However, you can still reach connections from people on your network if your first-degree contacts share the article with their network or react.
- Winner: at your discretion
Traffic and visitor statistics are available on Medium and also on LinkedIn. However, with slightly different metrics, more or less detailed to the author.
|Views||✅ (with position and region)||✅|
|Views in the feed||✅||❌|
|Readings (estimate) *||❌||✅|
|Fans||✅ Equals followers||✅|
|Internal and external readers||❌||✅|
Note that Medium works as follows: Views are the number of visitors who clicked on the page, while Reads informs how many of the viewers read it until the end.
LinkedIn does not monetize the content of your readers’ articles. However, it gives great prominence to the articles that it considers indispensable in specific areas of the platform. For those who are looking for exposure and just that, it is a very valid return.
However, as a writer on Medium, you can be part of the Medium Partner Program (or Medium Partner Program), publishing exclusive texts for (paying) members of Medium. However, the program is still focused on English texts.
Conclusion: Medium, the king of textão! 👑
Medium is definitely the textão platform. More democratic, it houses any and all subjects, as well as the style of authors and also the public. It is made for text, nothing more. Therefore, all your efforts are focused on it. Does it work for business? I think so, but it also works for any other subject.
Less flexible in terms of reach, LinkedIn (Pulse) can be a great alternative if you want to talk business, to a specific audience, or share thoughts in your professional environment. That’s where your target audience is, on a platform that, among other things (very useful for professionals), offers a great article editor.
But, it’s not a place for romance, I think …
If the intention is to replace a personal blog, I think Medium is closer to the proposal. If the intention is to replace a professional blog, LinkedIn will be a success.
Since Medium is more versatile (working for both cases), it took the trophy. 🏆