With the iPhone 12 Pro and 12 Pro Max, Apple wants to win back the hearts of photographers and videographers that the firm has lost to Chinese brands, including Huawei. Night mode even in video. Apple ProRAW format. Recording and editing in Dolby Vision format. New optical stabilizers. Optical zoom. LiDAR sensor. The arguments of the firm are not lacking.
Yesterday evening, Apple presented four smartphones for the iPhone 12 range. You will find the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max. The last two, sold respectively from 1159 euros and 1259 euros in France, replace the iPhone 11 Pro and iPhone 11 Pro Max, of course.
Read also – iPhone 12: discover the official autonomy of the new smartphones
The iPhone 12 Pro and 12 Pro Max are very high-end smartphones, with beautiful materials for the chassis (stainless steel replacing the aluminum of the iPhone 12). They also have some additional finery compared to the other two models, sold under the 1000 euros mark.
The majority of additional attire concerns the main photo block. And it is not a hazard. With this new generation of iPhone, Apple clearly wants to appeal to image professionals who have turned to other brands in recent years, including Huawei. Photographers are targeted, of course, but also videographers. Because photography is not the only area Apple has reworked this year.
ProRAW format, LiDAR, Dolby Vision, night mode …
Five technologies presented last night actively participate in this seduction operation. First the format Apple ProRAW. It is a hybrid format, developed by Apple, which allows photos to be saved in raw format. You find this kind of format in SLR cameras and photo processing software like Adobe Photoshop.
The second interesting technology is the support of HDR10 and format Dolby Vision on video. Not just for playing the videos, but also for designing and editing. The iPhone 12 Pro and iPhone 12 Pro shoot in Dolby Vision and offer editing tools compatible with this format.
Then comes the night mode. It is compatible with all photo sensors on the front and back of both phones (while some competitors limit the use of night mode to certain sensors only). Night mode is not only accessible in photo, but also in video, even with the slow motion. The big novelty of this year is the arrival of night mode for the iSight sensor (Front camera).
Fourth technology of interest to photographers and videographers: the sensor LiDAR. It is an infrared sensor similar to a ToF (Time of Flight) sensor or the Face ID infrared sensor. It works day and night and has several possible uses. Emphasize the bokeh portrait mode for example. Speed up (and improve) focus for night photos. And calculate depths for augmented reality applications.
New optical stabilizer for the iPhone 12 Pro Max
Latest technology, embedded only in the iPhone 12 Pro Max: a new stabilizer optics is installed on the main photo sensor (the one installed behind the optics with 7 lenses and which opens at f / 1.6) of the largest iPhone of 2020. This new stabilizer, installed on the entire photo sensor and not on the optics, compensates for parasitic movements of the hands and is even capable of reducing the vibrations of a car.
This new component is accessible in photo, but especially in video. During the keynote, Apple showed situations where the smartphone is attached to a vehicle or quadcopter and managed to film a scene in good conditions. According to a filmmaker who took part in one of the presentation videos released yesterday, the iPhone 12 Pro Max has enough photographic technology on board to replace a small professional camera. The message is clear.
Remember that the iPhone 12 Pro and iPhone 12 Pro Max are equipped with three 12-megapixel sensors : a principal with wide-angle lens opening at f / 1.6 with optical stabilizer (classic stabilizer for iPhone 12 Pro and new generation for iPhone 12 Pro Max), a secondary with very wide angle lens opening at f / 2.4 and a last associated with a telephoto lens with 2x optical zoom for iPhone 12 Pro and 2.5x for iPhone 12 Pro Max (6x and 7x digital zoom, respectively). In both smartphones, this telephoto lens is stabilized in the classic way.