LG launched this Wednesday (23) new TVs with OLED technology in Brazil. The models TO 1, C1 and Evo G1 they replace the CX and GX models announced last year, bringing a new image processor, stronger brightness and more size options. For the first time, an OLED will be sold in Brazil in a compact, 48-inch version, as revealed exclusively by Techblog in January.
LG OLED Evo G1 has stronger brightness and ultra-thin design
Sold only in the 65-inch size, the G1 is LG’s most advanced OLED TV for the Brazilian market in 2021 and the only one with the OLED Evo brand. It has a design similar to the GX, with a thin thickness to be installed flush against the wall, and has gained a new panel to achieve higher brightness peaks.
According to LG, the display has been redesigned “to include an additional layer and stronger emissive material”, which improves light lengths and increases OLED efficiency. The change can be useful in very bright scenes and brightly lit environments, when the OLED can’t always achieve the same strength as a premium LCD panel like those used in QLED and QNED TVs.
As expected, the G1 brings the main features of LG’s expensive TVs: 120 Hz refresh rate, four HDMI 2.1 ports and built-in 4.2 channel speakers with 60 watts power. Dolby Atmos is supported to increase sound immersion and Dolby Vision IQ, which improves the dynamic range of content by taking into account ambient lighting.
And, of course, the price of all this is very high: the 65-inch LG OLED Evo G1 is being sold in Brazil for R$ 22,999.
LG C1 and A1 bring OLED in sizes from 48 to 83 inches
LG also launched more “normal” OLED TVs. The C1 is the successor of the CX, the brand’s main model last year, and brings little news beyond the size options. We continue with a 120 Hz screen, 40 watt speakers (2.2 channels) and four HDMI 2.1 ports. The webOS operating system, now at version 6.0, brings a new interface that offers personalized content suggestions and supports features such as Alexa, Google Assistant and Apple AirPlay 2.
The big news from the C1 is the sizes. While the CX started at 55 inches, the 2021 model starts at 48 inches and is positioned as a monitor. “One of the awards that LG received at CES 2021 was for the gamer audience, who play both on the console and on the PC and can use the OLED TV as a monitor for everyday activities,” said Pedro Valery, Product Manager LG, in an exclusive interview with Techblog in January.
The LG A1 already marks the return of an “affordable” OLED, if we can use that word. Lows are due to the refresh rate (60 Hz), HDMI inputs (only three, all 2.0 standard) and the speakers (20 watts on 2.0 channels). The 4th generation Alpha 7 processor, mainly responsible for image upscaling, is also inferior to the 4th generation Alpha 9 that equips the C1 and G1 models.
The 77-inch version of the C1 becomes the second largest in LG’s OLED TV lineup with the arrival of a new 83-inch model. The move shouldn’t cheapen the smaller sizes, though. The manufacturer has not yet released the suggested prices of each version to the press, but these are the values collected by Techblog in retail on June 23, 2021:
- 48-inch LG OLED C1 (48C1): BRL 7,999
- 55-inch LG OLED A1 (55A1): BRL 7,999
- 55-inch LG OLED C1 (55C1): BRL 9,499
- 65-inch LG OLED C1 (65C1): R$ 15,999
- 77-inch LG OLED C1 (77C1): R$ 32,999