CEO of Intel since February, Pat Gelsinger he’s not the type to get involved in controversy, but that doesn’t stop him from needling the competition from time to time. One of those moments happened last weekend: in an interview with financial analyst Pierre Ferragu, Gelsinger declared that Intel will have better products than AMD’s and that it will put pressure on Nvidia in the GPU segment.
It’s clear that since Gelsinger took over as CEO, Intel has been striving to be as innovative and competitive as ever. This change can be seen, for example, in the company’s decision to manufacture chips for other companies.
This shift in posture will allow Intel to compete for space with companies like TSMC, Samsung and GlobalFoundries in the bustling semiconductor production market for third parties. Major customers Intel already has: Qualcomm and Amazon have already confirmed the partnership.
But the market is just as or more interested in knowing what Intel is doing to make its own products more competitive.
At some point in the interview, Gelsinger is asked if there will be a “Zen moment” for Intel. Ferragu’s question is an apparent reference to the Zen architecture, which made AMD stand out in the processor market again. In response, the executive was reactive not only against AMD, but also against Nvidia:
We have a lot going on here. (…) We’re releasing a heterogeneous architecture that’s part of Alder Lake, where we’re going to have big and small cores and, you know, AMD only has one [tipo de núcleo].
We will have higher performance and a more energy efficient core version. (…) We have our own GPU architecture with which we’re really going to start putting pressure on Nvidia for the first time.
Pat Gelsinger, CEO of Intel
Alder Lake Chips and Intel Arc GPUs
Gelsinger’s comment concerns two product lines that match Intel’s plans to be bolder. One of them, the Alder Lake line, will correspond to 12th generation chips. The first models in the line should be officially announced in 2021.
When the executive talks about large and small cores, he is referring to the hybrid approach of Alder Lake processors. In them, Intel will combine cores efficient (economic) with cores Performance (more powerful) to provide high performance and/or lower energy consumption compared to the current generation.
Already the “answer” to Nvidia graphics chips goes by Intel Arc. This is the name of the line of dedicated, consumer-oriented video cards that Intel promises to launch in the first quarter of 2022. These units will be based on the Xe-HPG microarchitecture and will feature features such as DirectX 12 Ultimate and ray tracing.
This is not everything. In the interview, Intel’s CEO also quickly expressed high expectations for the Xeon Sapphire Rapids and Diamond Rapids processors. For him, these and other future products will make the company return to absolute market leadership within the next three or four years.
And believe me, we have a few things in our lab ovens that we’re eager to reveal to people that should go a step further and much further than anything that’s already been said.
Pat Gelsinger, CEO of Intel
With information: WCcftech.
Tecnocast 186 – The New Old Intel
For many years, Intel has been synonymous with semiconductor innovation, but it is finally seeing its leadership challenged – both in chip design and in manufacturing technology.
In this episode, we talk about the new Intel’s plans to maintain its reign. Play and come with us!