Instagram is developing its own version of Twitter’s “Super Follow”: “Exclusive Stories”. The format allows creators to post short videos and photos available only to fans, who can pay for the content. The Facebook image app confirmed that the prints of the new version of stories circulating online are from a prototype that has not been tested by the public.
Exclusive Stories cannot be printed.
The network did not reveal any plans for the Exclusive Stories prototype — apparently the button will be purple in color — and told the TechCrunch who could not comment on the matter. The prints that circulate about the new way of publishing stories suggest that creators can adopt the paid model; the content appears with the warning “available to members only” when accessed by regular accounts.
Exclusive Stories cannot be printed, even with sharing via Best Moments — a warning appears for creators to save content in a new category: Best Moments for Fans.
The new features were discovered by software engineer Alessandro Paluzi, who often leaks news and changes to apps like Instagram and Twitter.
Instagram responds to Twitter, which offers paid follow
With Exclusive Stories, Instagram tries to offer options for creators to monetize content. Paying for network presence is a trend: Twitter has launched subscriptions to Super Follow, a button that allows fans to send monthly money to favorite accounts, and has added tickets to its live audio chat feature, Twitter Spaces. Spotify also launched Greenroom, a real-time voice chat platform that offers packages for online creators.
In parallel to Instagram’s monetization options, Facebook also launched live chat rooms to compete with Twitter and the Clubhouse. Patreon and OnlyFans, in turn, have become popular precisely because in them, creators offer premium content to fans for a price.
Adam Mosseri, Instagram’s CEO, said during Instagram’s Creator Week in early June that the network would offer more features for content creators, without specifying which ones were in development and would be released.
At the event, Adam Mosseri said the following:
“So, in general, [ferramentas de monetização para criadores] fall into three categories. One is e-commerce — so any resource where we can help with advertising content, with affiliate program marketing… we can do more with merchandise […] The second way is to pay creators directly — whether for exclusive content, entries or tips, a badge system or other types of payment. I think there is a lot to be done in this area. I love these ways because that way we establish a direct connection between fans and creators — I think it’s more sustainable and predictable in the long run.”
Instagram develops resource for selling NFTs
The exchange of NTFs (Non-Fungible Tokens) for money also within Instagram is also in the plans of the social network – another feature that Alessandro Paluzi also discovered. The new tool for selling encrypted tokens is called Colectables by Instagram; there is no prediction of when and if it will be released. But the option appears in the profile of content creators.
#Instagram continues to work on Collectibles 👀
Here’s the onboarding screen 👇🏻 pic.twitter.com/mdlajGNzzX
— Alessandro Paluzzi (@alex193a) June 28, 2021
It’s not clear how advanced Instagram’s monetization projects are, but it’s hard to believe the company won’t go ahead with paid-for-creator models as competition is intensifying the fray. Mosseri has also made it clear that he would like to monetize IGTV, the network’s longest video section, and Reels, which is similar to TikTok.
With information: TechCrunch