How to make money on Instagram

Instagram is one of the most used social networks in the world. And while the vast majority are only interested in sharing videos and photos of their daily lives, there are those who use the platform as a means of livelihood, or just to make some extra money.

Today TecMundo brings a series of tips for those who want to make the social network their work tool. Check out:

Sponsored Posts

Sponsored posts are the most popular means of earning an income with Instagram. Basically, they work as follows: a company negotiates with the owner of the profile so that together they can prepare a post that advertises a certain product or service.

The social network itself has a tool to flag posts sponsored with a certain brandSource:  Diego Borges / Reproduction

However, it is not enough just to take the photo or video and post it on the profile. It is necessary to signal the followers that the post is a paid partnership with another company. Instagram itself provides a tool where you can signal the partnership with the brand, or warn in the publication description that that post is an advertisement, either with a text or using a hashtag such as #publi or #advertising.

It is noteworthy that, if the partnership is not signaled in the post, the person responsible for the profile may have problems with CONAR (National Advertising Self-Regulation Council) and even suffer legal consequences for violating the Consumer Defense Code.

Disclosure of affiliate links

Platforms like Hotmart and even competing apps like Kwai offer a reward system by referring friends. The first, for example, allows you to affiliate with various services on the platform by earning a percentage on top of product sales or subscriptions. The second awards the profile to each recommended friend who joins the social network.

Within Instagram it is also possible to share an affiliate link or couponWithin Instagram it is also possible to share an affiliate link or couponSource:  Diego Borges / Reproduction

In addition to them, there are a number of services where it is possible to acquire extra income with the same mechanism. Amazon, for example, has an Affiliate Program, where each purchase made with your link can generate a commission that varies between 8% and 20%, depending on the category.

Stamps during Lives

Recently implemented, the Stamps tool allows you to receive donations during your Instagram lives. They have the following values:

  • 1 heart – US$0.99
  • 2 hearts – $1.99
  • 3 hearts – $4.99

During Lives, your audience can donate by sending you StampsDuring Lives, your audience can donate by sending you StampsSource:  Tubefilter

There is also the option of earning bonuses from the social network by fulfilling some goals, such as broadcasting every 30 days, or at least 30 minutes long, among others. However, it is important to remember that, for the Stamps option to be enabled, your account must be commercial.

Online store

Instagram brings a feature where it is possible to have a kind of online store within the social network. With it, you can create categories and subcategories with your products, where they have a description and also the price.

However, marketing is not done through the social network. When purchasing a product, the customer must be redirected to another website to place the order. It can be your official website, or a page on Mercado Livre, for example.

Several well-known brands have stores within InstagramSeveral well-known brands have stores within InstagramSource:  Diego Borges / Reproduction

Another advantage of having a store on Instagram is that there is an organization of the application for those looking for a particular product. For example, if you are interested in a pie, you can search for the service, and even use filters as a price range.

Social media

Another way to make money with Instagram is acting as a company’s Social Media or a particular profile. The profession requires, at a minimum, knowledge of the social network and the metrics generated by it, such as reach and interaction.

Social Media is one of the fastest growing professions in recent yearsSocial Media is one of the fastest growing professions in recent yearsSource:

Social Media is also responsible for creating campaigns, such as advertising a brand, a specific product, an event, among other matters. In addition, of course, to working on the relationship with the followers and always seeking to create content that speaks to the account’s audience.

Disclosure of your services or products

Instagram is also a great way to advertise your services or products. For example, if you work with the sale of sweets, the social network can be an excellent window to look for new customers, and even negotiate orders through direct messages.

It is possible to use Instagram to advertise your services and productsIt is possible to use Instagram to advertise your services and productsSource:  Diego Borges / Reproduction

Now, if you want to publicize your service, such as Personal Trainer, Instagram can be a good alternative to present your classes and training. The important thing is to always leave ways to contact you and, if possible, the values ​​of your classes or plans.

In the future, Instagram may have monetization like YouTube

Although not implemented yet, Instagram is already studying a program to monetize its videos in a similar way to YouTube. In other words, you would earn a certain amount on top of the views reproduced from advertisements within the platform.

Currently, YouTube works with the CPM (Cost per Thousand Views). Here’s how it works: the value is calculated by the amount of views, so for every thousand plays of advertisements on your videos, you receive a portion of the money invested by the advertisers.

IGTV may gain monetization feature soonIGTV may gain monetization feature soonSource:  Disclosure / Instagram

However, we still don’t know how Instagram will use this payment system and may even implement an entirely new mechanism. The way is to wait for future updates on the platform.

And you, do you have any tips on how to earn extra money on Instagram? Tell us here in the comments.

Leave a Comment