A Black Friday, one of the most anticipated periods of the year for many people, has become synonymous with buying cheaper. The urge to consume, often due to the “visual pressure” of so many ads, may cause some regrets later. The reasons can be varied – the discount on the product being less than it actually seemed, having purchased a product close to being discontinued, or simply not needing it.
We treat Black Friday as a time of year and not just a date since, practically, the entire month of November is aimed at “planting” the seed of “you can’t miss this super offer” in the consumer’s mind. Even those who didn’t get into the shopping spirit during the pandemic might feel inclined to take advantage of the promotions at that time.
Be careful not to get carried away by the collective consumer commotion and, who knows, take home something you won’t miss. That said, you need to ask some basic questions before you buy so you don’t fall into traps.
Do you really need to buy this product?
“Only here can you find the best price on personal assistants to take full control of your home! Are you going to miss this one?”
In fact, if you, for example, live in a place where you can barely use a stable Wi-Fi network (a reality in much of Brazil), this revolutionary product, described above, might just serve you as a beautiful paperweight .
It may seem needless to say this, after all, everyone should know by now, but don’t buy something you will never use or use very little (just to make it worth your money). Learning to resist the desire to have something, just because it’s cheaper, will save you the “moral hangover” after receiving the product.
Desire is different from need! So it’s common sense: “do I need to have this product or do I just want to have it?” If the answer is the second option, it might be better to close the ad soon, before it’s too late.
Is this a current model or is it about to go out of stock?
Not that you should completely avoid buying an old model of an item. For example, an iPhone 11 smartphone may very well meet your usage needs and you may not need to buy the iPhone 12 or 13.
In cases like this, Black Friday can be an interesting opportunity to exchange a device that you already have for a more current one, and that is not necessarily the top of the line. But like everything else at that time, it’s good to be careful not to fall into “pranks”.
Sometimes, even to try to sell products that were stranded, some stores may try to “push” much older devices to the consumer, for example, as if they were new. They are usually put together with items that are really new.
The danger, in this case, is not knowing well the technical specifications of what you want to buy. Thus, an already outdated model can pass itself off as “new” and end up in your house — because it is much cheaper than the others, which were together in the same search result on the store’s website.
You may have future difficulties in getting technical assistance on products that are close to becoming obsolete, for example.
Have you already searched for this product in other stores and compared prices?
As much as an ad screams “latest pieces” or “run that it’s running out”, avoid buying in desperation, no matter how much you need that product. It helps a lot if you have already done a previous price research and, mainly, compared to other stores.
The same, or very similar, prices between two or three stores may indicate that they are part of the same business conglomerate, for example. It’s more about choosing where you feel most comfortable buying.
Searching in advance for the item you want, helps you not to fall into offers that, in fact, are the infamous “half double everything”.
Has this item ever been cheaper than the current one?
Continuing the previous topic, it is important to know the price history of a product whenever possible. In the first years of Black Friday in Brazil, most complaints were around price increases weeks before the fateful day. Afterwards, the item was given a “discount,” which was actually the actual old price.
This is the so called “half double”. Knowing if a product has had any previous promotional action can help you assess whether the price on Black Friday is really a good deal or if it is well below what it already was. Buscapé is a site that has a tool with price history and that can be useful, however…
To really help you out on this Black Friday, the Techblog has a team that selects offers with the lowest prices, Besides coupons and promotions involving cashback. As we are the largest independent technology site in Brazil, our curation is done free of interference and without benefiting any company.
O TB Findings It is run by Carol and Laura and is available on Telegram and WhatsApp, always seeking to bring you the best discounts!
Pay in cash or in installments? Is there a difference in the final price?
Which payment method you use depends solely on your preference. Paying in cash, in some stores, can guarantee some extra discount on the final price. If you prefer in installments, be aware of the number of installments available and, especially, if there is interest.
Does the freight to be paid compensate?
To get more consumer attention, some stores may offer free shipping on some items. In this case, check the price of that same product elsewhere (with shipping paid) and see if there is a change in what is charged.
Watch out: free shipping can sometimes mean shipping already built into the final price.
It is also interesting to assess whether the delivery charge will not be more expensive than the item to be purchased. This is rarer, but it is possible. To offset the discount on an item, the store may try to “balance” that cost elsewhere, with shipping being one of them.