Instagram has gradually become a social network permeated by metrics and business tools. Among them is a resource that tells you how many people have visited your profile in the last 7 days. Although not everyone knows, it is possible to have access to this and other information, even if you are not a company or a content creator.
This metric, which is available natively in the application, is especially useful for tracking the profile performance regarding the content being produced. And this is true not only for those who work with the social network, but for anyone who is interested in these analyzes.
How to see how many visits the profile has had?
Although it is useful for a wide range of users, the number of accesses to the profile is part of the Insights feature, which is only displayed for professional accounts. So, although the account is professional, just access the “Profile” page and the information will be automatically shown at the top of the screen, just below the username. Although it is possible to see the number of visits in the 7-day period, Instagram does not identify which profiles visited your account.
If you want to check other metrics, just click on the number of visits or go to Profile> Menu (indicated by three dashes, in the upper right corner)> Insights. That done, you can even see which days of the week there was “more audience” in your profile and still compare the numbers with the interaction history recorded previously. To do so, just click on “Activity” on the “Insights” page.
Other Instagram metrics
Through the Insights tool, the user has a broad view of how people react to their posts. Among the various metrics available, there is the reach of the account, impressions, interactions with the content, the total number of followers, in addition to the performance of each post (which includes all types of social network, such as Stories, IGTV and Reels).
Instagram also details the profile of its followers, informing the main locations of these people, their age group, gender, times of greatest activity, among others. In addition to this extensive report, the professional account user also has a few extra features:
- Action Buttons: allow you to add the “Call” and “Send e-mail” button to the account administrator;
- Adverts: enables the creation and configuration of ads to reach targeted audiences;
- Category: when creating a professional profile, it is possible to choose your category, which can be “blogger”, “public figure”, “journalist”, among other options.
How to have a business profile?
We have already explained that, in order to access such metrics, it is necessary to have a business profile (even if it is essentially personal). This can be done in two ways: “converting” your personal profile or creating an independent professional profile.
Create a business profile with your account
First of all, your profile must be public. If you have a private account, simply access Profile> Menu (indicated by three dashes, in the upper right corner)> Settings> Privacy> Public account (located in the Privacy section of the account, at the beginning of the page). Once this is done, follow the step by step below:
Step 1: Access the “Profile” tab again and click on the three dashes symbol at the top of the screen to open the “Menu”;
Step 2: Click on the “Settings” button and then on “Account”;
Step 3: Scroll down the page until you find the option “Change to professional account” and click on it. Confirm the action in “Continue”;
Step 4: Now is the time for you to choose your account category. Among the options available are: personal blog, blogger, personal coach, social media agency, personal chef, writing service, personal assistant, local service, shopping and retail. Select the one that best fits your profile and choose whether the category will be made public. Finally, tap on “Finish”;
Step 5: On the next page, you must state the purpose of your account, whether corporate or content creation. Once this is done, click on “Next”;
At the end of the whole process, Instagram will give you goals that aim to improve your performance on the social network, such as following other profiles, making posts and inviting friends. This, however, is not mandatory and can be ignored.
Create an independent business profile
If you want to create a dedicated business profile, without changing your personal account, just follow the path we have already taught (Profile> Menu (indicated by three dashes, in the upper right corner)> Settings> Account). Then, scroll down the page and this time select the option “Add new professional account”.
The process is very similar to the previous one, with some specific differences, such as the need to provide a phone number or e-mail to link to the new profile. So just follow Instagram’s instructions.
It is important to note that Instagram can take some time to gather metrics related to your profile. So, if the number of visits or other information does not appear immediately, rest assured. Finally, it is worth remembering that it is always possible to return to your personal profile and make your account private, in case you change your mind.