The media kit is a professional presentation document widely used by content producers, especially on platforms such as Instagram and Youtube. The idea of this document is to introduce the creator to the company or potential customer, highlighting their performance on the social network.
Although it is something popular today, since many digital influencers address this issue in their profiles, not all professionals in the field have a media kit. Whether you are unaware of its importance when looking for advertising jobs or partnerships, or because you find its elaboration too complex. In this matter, we will present an easy and practical way to create a media kit, in addition to tips of what can not be missing in this document.
How to create a media kit?
The graphic design platform, Canva, is a great ally of content producers. After all, most of them use their resources to develop publications for social networks, like Instagram. Fortunately, the platform also offers a series of ready-made models aimed at the media kit.
Each template has a different format, but they are all customizable. Thus, you can change colors, designs, fonts, as well as include images, biographies, data from social networks, among others – all of this in an easy and very intuitive way. At the end, you can still download the PDF file for free. Check out the step by step to use the platform below:
Step 1: Access Canva, select “Sign in” and provide your account credentials to log in. Once this is done, locate the search field in the upper right corner, type “press kit” and select the first result;
Step 2: This action will take you to a page with several media kit templates. Select the one you like best and click to edit;
Step 3: To change the text fields, just double-click and enter your information. Customize everything by changing the name, the description of your work, the numbers referring to your social networks, etc. If you want to format the font, sizes and colors, use the toolbar at the top of the screen;
Step 4: In the left sidebar, click on “Uploads” and then select “Upload” to upload your photos to the platform. Once your images are loaded, drag them to the document’s image fields and adjust their dimensions as desired;
Step 5: If you want to change the colors of the document, click on the graphic shapes and / or the background of the image. In the toolbar, more precisely at the left end, a square with the color of the object will be displayed, which you must click on. This will open a side window with other color options;
Step 7: Some kit media models have more than one page. If so, scroll down and edit the following pages. At the end of the edits, go to the top bar, click on the down arrow symbol and select “Download” to download the PDF file.
What data to insert in the media kit?
The first information that cannot be missing is who you are or your brand. This can be explained briefly in the opening paragraphs. Here, it is also worth addressing what your mission is, your values, purposes, interests and skills … In other words, explain what is the motivation of your work and how it works on social networks.
One of the essential information in the media kit is its “niche market”. Although this is not the most appropriate term, it is illuminating. If you are an influencer who preaches a healthy life, you have a vegan diet and you exercise regularly, for example, a fast food brand would hardly benefit from a partnership.
Following this same logic, it is necessary to make it very clear what the profile of your followers is. These two data are highly decisive for companies when selecting a content producer. After all, the target audience of the product or service to be advertised must be aligned with the advertiser.
It is also important that you inform the performance of your profile through metrics, such as number of followers, reach, impressions, as well as an average of likes, views, comments, among other data (on Instagram, it is possible to access all these metrics through the commercial / professional version). Finally, don’t forget to insert the social networks you work with, your profile in each one and, of course, contact details.