How does Hotmart work? – TechWorld

Hotmart is a platform dedicated to the sale of educational products, such as courses, e-books and online training. In it, you can find distance education content for the most diverse categories, and also make your material available for a certain area, in addition to also getting extra money as an affiliate.

Today, TecMundo explains in detail how Hotmart works, how to register on it and how to purchase or sell educational content on this platform. Check out.

How does Hotmart work?

As explained briefly, Hotmart is an online platform that aims to market educational content. Here, you can purchase, for example, a language course in levels that suits you best. It also offers the option to buy virtual textbooks, the famous e-books, and other forms of Distance Education (EaD), such as real-time training, lectures and workshops.

Hotmart is a reference in the commercialization of products aimed at EaD.Source:  Diego Borges / Reproduction

If you are an expert in one of the various categories on the site, you can create content and market it. For example, if you have experience in producing videos for YouTube, there is the possibility of creating a training for those who are not familiar with the tool. And there is also another way to earn extra money on the platform: the Affiliate program. With it, you can help promote certain content that is already on sale on the site.

Hotmart's Affiliate Program allows you to earn extra money by promoting platform contentHotmart’s Affiliate Program allows you to earn extra money by promoting the platform’s contents.Source:  Diego Borges / Reproduction

To do this, just look for the material you want to promote, check the availability to affiliate with the product and, if the creator gives the approval, start disseminating the content. You will earn a share on top of what is sold from your affiliate link.

How to create a customer record on Hotmart

1. Access the official website of Hotmart.

2. On the main page, click on the button with the three lines, located at the top of the screen on the right, and then on the button: “Sign up”.

Look for the Register button to start creating your profile on the platformLook for the “Register” button to start creating your profile on the platform.Source:  Diego Borges / Reproduction

3. The next screen has the option to register on the platform with your Facebook profile or create an account with your data. If you choose the second option, fill in your name, email and create a password.

4. Next, you will have to choose between the options:  “Sell Products” or “Buy Products”. Since in this example we are creating a consumer profile, select the second option. Finally, review the Terms of Use and if you agree with them, check the box before clicking the “Continue” button.

To speed up the process, you can import your information registered on your Facebook profileTo speed up the process, you can import your information registered on your Facebook profile.Source:  Diego Borges / Reproduction

5. Okay, now you just have to look for your courses and services on the platform and hire them.

After you finish your registration, you can start looking for the courses, e-books, or real-time training you would like to learn.After you finish your registration, you can start looking, In real time, courses, e-books or training that you would like.Source:  Diego Borges / Reproduction

How to create a digital business on Hotmart?

If you have already registered on the platform (as taught), just go to your profile and click on the option “Start a digital business” (as shown in the image below). Otherwise, follow the steps below.

It is only possible to change your profile to a commercial account if you already have a registration on the platformIt is only possible to modify your profile to a commercial account if you already have a registration on the platform.Source:  Diego Borges / Reproduction

1. On the official Hotmart website, click on the “Start a Digital Business” button.

2. Then fill in your details or use your Facebook profile to link your information. Then read the Hotmart Terms of Use and Policies and, if you agree with them, click on the “Sell Products” button.

Don't forget to switch the option to Don’t forget to switch the option to “Sell Products”.Source:  Diego Borges / Reproduction

3. The next step is to define what your business will be like. You have four options, check them out below.

  • Online course: environment where you can create a set of lessons using the platform’s tools.
  • Signature: environment where you can apply courses whose value varies according to frequency, that is, if they are weekly, monthly or semiannual, for example.
  • W-bok: books in digital formats.
  • Online Events: conferences, lectures or workshops online and in real time.

4. In our example, we selected the Online Course option. The next screen presented requires the training information to be filled, such as the content the course will offer, the language options and your category.

5. On the next screen, you will be asked to fill in the information regarding the course price. For example, in which currency it will be billed, the amount and payment methods.

In your short information, you need to fill in from the duration to the total priceIn your short information, you need to fill in from the duration to the total priceSource:  Diego Borges / Reproduction

6. Okay, now that your course is created, you just have to fill in the didactic content, duration, among other options, such as creating a period of offers and even discount coupons.

After creating your product, the platform brings you a series of options to build your teaching materialAfter creating your product, the platform has a number of options to build your teaching material.Source:  Diego Borges / Reproduction

How to become a Hotmart affiliate?

1. Once you have done the registration procedure on the platform, access the Hotmart dashboard.

2. Then click on the “Affiliate a product” button.

At the bottom of the screen you will find the option to subscribe to the platform's productsAt the bottom of the screen, you will find the option to subscribe to the platform’s products.Source:  Diego Borges / Reproduction

3. On the next screen, you will have the option to search for a certain content or choose one of the several options suggested by the platform itself. Note that many of them even have the maximum amount of commission that can be reached.

You can choose to do a content search or affiliate with the products suggested by the platform, which are presented in the advertisements shown in the imageYou can choose to do a content search or affiliate with the products suggested by the platform, which are presented in the advertisements shown in the image.Source:  Diego Borges / Reproduction

4. Once you’ve chosen the content you want to affiliate with, the next page will show you the dissemination options that the material makes available. Some even have a ranking with bonuses for the affiliates that brought the most earnings to the advertiser. If you are in agreement with the available disclosure mechanism and the values, just join the product and go after the results.

Okay, now you know Hotmart better and you also know how to use it in different ways. But, if you still have any doubts, use the comments space to leave your question.

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