Hotelier Andreadis is battling the corona recession

Athens Solar, sand and sea: there may be virtually in all places in Greece. However Andreas Andreadis can at present supply his guests much more. One thing that’s notably useful in Corona occasions: area, loads of area. “We now have seven kilometers of seaside, and mathematically each visitor on our web site has 350 sq. meters,” says the CEO of the Sani / Ikos lodge group.

The family-run firm operates its mum or dad firm, the Sani-Resort, on the northern Greek peninsula of Chalkidiki. The vacation advanced opens on July 1st. On the identical day, the Greek authorities plans to elevate the remaining quarantine laws for international guests. All the nation’s airports will then be reopened to international visitors.

It’s the begin of a season filled with uncertainties. However Andreadis already is aware of one factor: “We cannot be making any cash this 12 months.” The resort is open for seven months in regular years. “We now have already misplaced three months of that,” says the entrepreneur. “Now it is about saving as a lot of the remainder of the season as potential.”

For seven years, Greece has reported one journey report after one other. The variety of international vacationers has doubled since 2013, when the debt disaster had peaked. Final 12 months got here 31.three million friends. Based on calculations by the Financial institution of Greece, they introduced the equal of 18.2 billion euros into the nation. The Hellenic hoteliers anticipated 2020 to be the eighth 12 months in a row. However as a substitute got here the corona virus – with dramatic penalties for the trade.

A lot of the 10,221 Greek accommodations are small household companies. That’s the attraction of the vacation vacation spot Greece. However many corporations are poorly capitalized and don’t have any liquidity reserves. Based on a survey by the Greek Chamber of Inns, two out of three hoteliers concern that Corona will drive them bankrupt. Nearly one in 5 even considers it “very seemingly” that he should file for chapter.

Contactless keep through app

Andreas Andreadis just isn’t one among them. Andreadis mentioned he was not afraid of the corporate’s existence. “We’re so nicely positioned that we may survive two full years with out a lodge.” Sleepless nights have given him different questions in current weeks: “How can we safe our staff’ jobs and inspire them with out the financial way forward for our firm to jeopardize? How can we guarantee the security of our friends after they come again? “

Andreadis has no downside with the brand new distance guidelines of the well being authorities: “The prescribed minimal distance between the parasols is 2 meters, however we’ve got at all times been 4 meters away.” A la carte menus will exchange the buffets. An app is meant to allow friends to prepare a “contactless keep” on their smartphone.

With its personal hygiene protocols, that are licensed by TÜV Austria and the hygiene specialist Ecolab, Sani / Ikos even goes far past the laws: “We do not simply take a look at our staff at common intervals,” says Andreadis. “All friends are additionally examined on Covid-19 upon arrival.”

Andreadis studied engineering at Aristotle College in his hometown of Thessaloniki and did his doctorate on the College of London. The historical past of the household enterprise based by his father goes again to 1962, when the constructing contractor Anastasios Andreadis found a strip of land on the west coast of the then untapped Kassandra peninsula. There aren’t any roads, Andreadis has to take a kaiki, a fishing boat.

He and his enterprise companion Leonidas Sisiadis purchase the unused land from a monastery. You’re planning a bungalow lodge. They commissioned the star architect of the time, Georgios Bogdanos, a protagonist of Greek modernism. It opens in the summertime of 1970. The primary international friends come from England and Germany.

Along with the kilometer-long sandy seaside, the dunes and the crystal clear sea, there’s a magnificent panorama: within the east, the mighty ridge of Agion Oros, the holy mountain Athos, rises from the ocean; within the west, the snow-covered summit of Mount Olympus rises on high of it the traditional Greeks believed their gods.

Monetary buyers on board

The modest bungalow advanced of yore has turn into one of many largest five-star resorts within the Mediterranean over the previous 50 years. The advanced contains 5 luxurious accommodations with household suites and villas with non-public swimming pools, a marina, 25 eating places, outlets and spas on greater than 400 hectares of land. In 2016, the Andreadis household bundled their lodge corporations within the LBRI Group primarily based in Luxembourg.

The group, wherein the monetary buyers Oaktree Capital Administration, Goldman Sachs Asset Administration, Hermes GPE and different funds are concerned, operates 9 resorts in Greece and is increasing to the Iberian Peninsula this autumn with the Ikos Andalusia. The Andreadis household holds greater than 1 / 4 of the shares in LBRI. Andreas Andreadis, 67, and his brother Stavros, who’re seven years older, run the corporate along with Mathieu Guillemin, who comes from Oaktree.

Andreas Andreadis, long-time former president of the Affiliation of Greek Tourism Firms Sete, which represents over 50,000 corporations with 350,000 staff, is taken into account one of the skilled specialists within the tourism trade. It generated 21 p.c of Greece’s gross home product final 12 months and secured each fifth job.

“In the very best case state of affairs, tourism revenues will lower by 50 to 70 p.c this 12 months on account of the corona pandemic,” estimates Andreadis. He expects the disaster to consolidate the trade: “We’ll see extra acquisitions and mergers.”

The trade will want time to get well from the disaster, says Andreadis. For his personal firm, he expects “that we are going to attain the pre-crisis degree once more in two years and probably even be stronger”.

“I’m assured that individuals will proceed to journey sooner or later,” says the entrepreneur. Andreadis believes that the trade has already skilled many crises and stored struggling. It will likely be like this once more. “However not a single side of our enterprise would be the similar after this pandemic.”

Andreadis expects an rising pattern in direction of digitalization, rising high quality consciousness amongst friends and a stronger give attention to sustainability. Andreadis believes that tour operators also needs to face this pattern. “The trade is going through main challenges, however additionally they supply an incredible alternative to redefine our priorities and vacation merchandise,” says Andreadis. “And I am unable to consider a greater time for it than now.”

Extra: Prime Minister Mitsotakis: “Greece has opened once more.”

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