A beautiful Saturday, late afternoon, barbecue going on and music in the JBL box. Suddenly the Spotify playlist is interrupted with the cell phone ringing. An unknown landline number appears on the caller ID, you answer it and… “Good afternoon, this is So-and-so, internet representative Hi Fiber, it’s OK?”.
This text here serves to complain about the marketing of Oi Fibra. Seriously, I can’t take any more calls offering the internet service and all the insistence of the operator’s salespeople. But first, let’s contextualize how Oi got here.
From Velox Failure to Fiber
As a concessionary operator, Oi serves practically all Brazilian cities outside the state of São Paulo with a landline. Until a few years ago, it was the only operator that offered internet in several municipalities, especially in smaller ones.
Indebted, Oi was accommodated and did not invest much. In large centers, major competitors such as Claro, Vivo and the late GVT offered internet with more than 50 Mb/s of speed, while pop da Oi could hardly reach 10 Mb/s in its old copper network.
Oi’s failure to provide a quality service ignited the flames of several entrepreneurs in the interior of the country, who created local fiber optic broadband providers. With a new network, competitive prices, higher speeds and more stable service, the regional companies managed to win over several customers who until then used Velox with low speed, high latency and expensive price.
Oi’s situation became unsustainable. In the judicial recovery plan, the operator decided to abandon the efforts of the mobile service to focus on optical fiber. It has worked: with the expansion of the new network, the operator was able to considerably curb the loss of customers with copper connections.
Oi’s FTTH network, when the fiber goes into the house, is already big. The operator ended the third quarter of 2021 with the service available in 13.5 million households in 195 Brazilian municipalities. In November, Oi Fibra had 3.62 million customers, almost 57% more than in the same period of the previous year.
I dare say (and I emphasize that this is my personal opinion, not a fact) that a good part of this good result has to do with the insistence of Oi’s salespeople. at least about four outsourced calls on my cell phone.
It has happened that, in a single day, I receive seven (yes, seven) call attempts from Oi Fibra. All after business hours, between 18:30 and 20:32. They probably called more times, but I ended up blocking the number.
Do Not Disturb Me Doesn’t Work
Operators have made available a tool called do not disturb me, where it is possible to register numbers and prevent the receipt of telemarketing calls from telecom companies. This was the solution that Oi gave me to stop receiving calls, but it is just a placebo, because I had already registered on the first day that the platform went live.
Do Not Disturb is so ineffective that it’s a joke, because I keep getting calls from Oi and other operators. Anatel recognized this, and established the creation of 0303, a unique prefix that will be mandatory for all telemarketing calls.
One way to stop spam for good is to activate a call blocking function from numbers that are not saved in the phonebook. I really wish I could use this feature, but my cell phone is used for business contacts and I can’t afford to miss important calls.
Something that helps me a lot is the Whoscall app, a collaborative platform that contains an extensive database of spammy numbers and displays an alert with the likely caller. Some Samsung phones have similar identifiers from the factory, and there are also other options like Truecaller – my carrier’s plan even gives access to the Premium version, but I found the performance worse.
The problem is that many calls from Oi Fibra salespeople go straight to my home landline. As it is a number that is also used professionally, all calls are redirected to my cell phone (follow me), and during the process I lose the identification of the original caller.
Oi Fibra’s sales approaches
Oi’s approaches usually involve trying to sell the cheapest plan, with 200 Mb/s download, 60 Mb/s upload and monthly price of BRL 99.90 for payment with automatic debit – anyone who wants the conventional boleto needs pay R$ 20 more per month, but they hardly ever say that in the first presentation.
Even though I’m not interested, most sellers make a point of asking what the current connection is. There were several situations in which the attendants argue that my package is “shared” (whatever that means, it’s not), that it doesn’t deliver all the contracted speed (I’ve never had any problems with that) or that it doesn’t use fiber. true (and then I even agree if your connection is from Claro with coaxial cable).
It doesn’t stop there. The sales attempt continues, and they usually ask if they could refer a friend or relative who would be interested in subscribing to the service.
At one point, I politely ask the operator to remove my number from the caller list. This seems to have as much effect as the Do Not Disturb signup.
Oi is aware of the exaggerated amount of calls
One of my favorite Oi Fiber calls is a recording.
The message says something like, “Hi, we know you’ve received several calls about our fiber service. This will be the last time we call you, and we’ve prepared an amazing offer for you.”
I really wish this was the last call, as I’ve heard the same message more than ten times. 🤡
it’s not just me
Well, you may have noticed that I got annoyed enough with Oi Fibra’s telemarketing to publish an article here on technoblog.
I’m not the only one bothered by Oi’s sales practices. In Reclame Aqui, a quick search for “hi fiber connections” returns complaints from several people. Here are some examples.
“I get calls every day of the week from some rude employee at Oi offering fiber optics to a guy named João, who must have registered my cell phone by mistake. I’ve asked more than 10 times for the attendants to remove my number from the register, they say they will do it, they don’t do it or they hang up on me.”
“I receive constant calls throughout the day, even during off-hours, after 8 pm, Saturdays, Sundays and holidays, offering a service that I am not interested in (installation of Oi Fibra). It has happened that I answer, beg them to remove my contact from the call list, and then call again, offering the same service.”
“I get huge calls daily for them to offer their fiber optic products. Currently I don’t answer a call, because they are all from Oi. Big abuse because I can’t get them to stop, the only method I see to have peace is to complain around here for someone to see.”
“For about 2 months I have been receiving insistent calls, at all hours of the day, on all days of the week from the operator Oi to offer the Oi Fibra service (which I already have) for my CNPJ.”
It is a pity that Oi does not respond to any open protocol on Reclame Aqui.
Beyond the telephone: the intercom
Anyone who thinks that Oi’s aggressive marketing only happens over the phone is wrong. The operator has a legion of salespeople who go door to door trying to sell fiber optics.
This happens a lot here in the region where I live, especially right after fiber optics were passed. As with telemarketing, door-to-door salespeople can also be pushy to the point of annoyance. This post from a humor profile on Instagram is proof of that:
In the comments of this post there are reports of people who are also bothered. “I want to tattoo,” wrote one person. Another user also complains: “And I have Oi Fibra and they call me directly offering Oi Fibra. I can not take it anymore”. Me either.
what do you say hi
Oi sent the following position to the technoblog:
“Oi informs that the situations reported by the vehicle do not match its sales practices and that it will investigate what happened.
The company adds that Não Me Perturbe is a service provided by telecom operators and financial institutions to avoid offering products through unwanted phone contacts.”
So it’s. 🤷