Counterpoint Research publishes a study on storage trends in smartphones. In 2020, it crossed the 100 GB average mark. In the premium segments, the basic offer is now 128 GB. The institute also unveils the Top 10 of the most generous brands in terms of storage.
The lifespan of a smartphone is increasing. We keep our phones longer and longer. And that’s good news. At the same time, our consumption of content is increasingly important: series, films, music, games, photos. We want to keep this content locally because our connectivity is not always active: transport, travel, network failure, white zone, etc.
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At the same time, the quality of this content is improving steadily. The movies were in HD. They are in Full HD. They go to 4K. Maybe someday they’ll be in 4K. The same goes for the photos and videos you capture with your mobile. The games are in 3D. A title like Genshin Impact weighs almost 9 GB of storage. And it’s only one game. In short, you need more and more space in your smartphone.
The average storage of a smartphone exceeds 100 GB
And the builders understood this need. The counterpoint research institute published a study which explains that the average internal storage volume of a smartphone exceeded 100 GB in 2020. This means that all smartphones sold on the market have an average of 100 GB (before expansion with a memory card of course). In 2021, the trend should be confirmed.
It is obviously the mid-range and high-end segments that pull this average upwards. In these two segments, the usual amount of storage is 128 GB. But it can go much higher. 256 GB and 512 GB are regularly offered by phone brands. Obviously, not all brands always offer so much storage space. Huawei, Apple and Oppo (in that order) are the brands that on average offer the most storage in their phones.
They are followed, in order, by Honor, Vivo, Samsung, Xiaomi, Realme, Motorola and the late LG Mobile. Two small remarks to understand this ranking and, above all, to explain why Apple is so high in the ranking. First, the study does not take into account the value for money. The average is calculated over all models, without any weighting of volume or price.
A study to the detriment of brands positioned at the entry level
Then, the study does not take into account the positioning. Apple offers few smartphones. And the vast majority are fairly expensive models with lots of storage space. The “pro” models go up to 512 GB and some rumors speak of an iPhone 13 with 1 TB in 2021. It is therefore quite easy for Apple to come in second. Across the street is Oppo, for example, which has a price range of around $ 150 to $ 1,200. You can imagine that the Chinese brand does not offer 128 GB with all the models in its A range. And yet, it is positioned in third position with an average of 122 GB per model.
Another example, Realme mainly offers inexpensive phones and few premium phones. The brand’s average is therefore only 77 GB. That doesn’t mean you get less for your money, but that the brand has more models with 64GB of storage than just 128GB or 256GB. We simply retain that the market average is increasing and that premium phones all have at least 128 GB.