government prepares measure to tax purchases – Brazil – Tecnoblog

After being accused of “digital smuggling” by Havan and Multilaser, marketplaces like Shopee, Shein, AliExpress, Wish e Free market may be subject to a provisional measure from the Ministry of Economy. The expectation is that the text defines changes in the form of taxation on imported purchases made in these stores.

Shopee (Image: Disclosure)
Shopee (Image: Disclosure)

The government intends to collect the amounts directly from the platforms, which would pay taxes related to the transaction at the time of purchase.

Today, this charge is made directly from the consumer when the product passes through customs.

The change is also intended to make unrestrained imports of products more difficult.

Currently, individuals can buy from other individuals outside Brazil without paying taxes, if the value is less than US$ 50 (about R$ 240, at current prices).

The measure is seen as a priority by the economic team and the Federal Revenue Service. Another possibility is to tax all imports made by individuals regardless of value.

The IRS suspects that foreign companies use the exception to avoid paying taxes. In addition, they could be declaring lower amounts on invoices or re-labeling packages in Sweden to avoid tax.

Havan, Multilaser and industry associations support

The information is from the newspaper. Or Balloon. They appear days after the news that Luciano Hang, owner of Havan, and Alexandre Ostrowiecki, president of Multilaser, approached the federal government to take this demand.

Representatives of the companies made a presentation to President Jair Bolsonaro, to the Minister of Economy, Paulo Guedes, to senators and to high-ranking members of the Executive.

They accused marketplaces like Shopee and AliExpress of being a “digital street vendor”.

Luciano Hang at an event promoted by President Jair Bolsonaro (Image: Anderson Riedel/ Wikimedia)
Luciano Hang at an event promoted by President Jair Bolsonaro (Image: Anderson Riedel/ Wikimedia)

The movement is also supported by entities that represent the Brazilian industry, such as the Brazilian Association of Toy Manufacturers (Abrinq), the Brazilian Textile and Apparel Industry Association (Abit), the Brazilian Electrical and Electronics Industry Association (Abinee) and the National Association of Electronics Manufacturers (Eletros).

Synésio Batista da Costa, president of Abrinq, accuses marketplaces of not paying taxes to sell the same products that Brazilian factories sell. He calls this a tax advantage.

Multilaser’s Ostrowiecki says that e-commerce platforms are unfair competition for his company. He states that there is a tax loss of R$ 80 billion and that the loopholes have to be closed.

Mercado Livre complains of “accusation without evidence”

heard by the newspaper Or Balloonthe senior vice president of Mercado Livre, Fernando Yunes, says that it is bad faith to treat the company as a foreigner because 55% of its business is in Brazil.

Yunes also calls the material “anti-gaming” and accuses the companies behind the movement of misinformation or bad faith.

Mercado Livre distribution center in Cajamar (Image: Publicity/Mercado Livre)
Mercado Livre distribution center in Cajamar (Image: Publicity/Mercado Livre)

“Mercado Livre does not fit the question raised by the retail sector. We are on the side of the entrepreneurs”, says the executive. “We share the claims to tighten import rules.”

Yunes still talks about an investment of US$ 100 million in recent years to identify irregular advertisements and considers that the measures would not affect the Free Market. He considers that a criminal measure against defamation would be possible, considering that it is an accusation without evidence.

What Shopee, AliExpress, Shein and Wish Say

The newspaper Or Balloon heard the other companies mentioned by Hang and Ostrowiecki.

AliExpress says it respects all rules and regulations. The company states that merchants are separately responsible for complying with the laws.

Shopee points out a new measure to prevent sellers from moving high volumes of products without having a CNPJ.

Shein claims to respect the country’s legislation. Wish did not comment.

With information: The Globe.

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