Google wants to pay for news content for the first time
Picture: dpa
Google is featured for the first time in its history
Newspaper publishers sign license agreements and money for the
Output presentation of journalistic content. That announced the
Internet company today in a blog entry. The content
should appear on Google News and Google Discover. As the
Presentation of content for users will look exactly, said
Google not yet using.
The program starts in Germany, Australia and Brazil.
In this country, the “Frankfurters
Allgemeine Zeitung “and” Der Spiegel “as partners. So far
Google had stubbornly refused to accept content from newspaper publishers
and other media and buy from some media companies like
Axel Springer traded in big trouble.
No information about the amount of the payment yet
Google wants to pay for news content for the first time
Picture: dpa
How much money the publishers have for displaying the content on Google
News and Google Discover will get, Google said. The
However, the program is “broad and long-term” and should continue
more publishers – including smaller local newspapers – as well
Radio stations and TV stations will be expanded.
Carsten Knop, editor of the “Frankfurter Allgemeine Zeitung”,
said in the blog post, they are pleased that Google
Collaborate with publishers like his house and expand the
Use the opportunity to work together on a new product.
“This will unite the readers of the FAZ on the Google News platforms
offer real added value. “
Stefan Ottlitz, Managing Director of the Spiegel Group, will join the blog
quoted as saying, “This interesting new partnership with Google
enables us to share our award-winning journalism
to bring curated stories into a new format. So can
we expand our reach and trustworthy messages in
convincing way about different Google products
to offer.”
The importance of classic media is emphasized
Google manager Brad Bender, who served as vice president of the news products
of the group, emphasized in his blog post the importance of
classical media: “A vital publishing and news branch was
probably never more important than today, at a time when people
looking for information they are looking for in the midst of a global
Pandemic or given recent protests against discrimination
“but this happens at a time when the
Business in the industry came under considerable pressure. “For Google it was
and it is central to publishers at their key
Support work while giving users access to relevant
To enable information. ”
Against this background, Google is licensed by publishers
high quality content for a new message format
purchase, which will be released later this year. The new
Program will help participating publishers increase visibility
their content through an improved storytelling experience
enlarge. The new format could readers deeper into
Immerse yourself in challenging stories, stay up to date
as well as discover new topics and interests.
Not a word about years of arguments with publishers
Bender left the year long dispute between the publishing industry and
Google unmentioned. So Google had financial in Germany
Claims from press publishers like Springer, which are caused by the
Collecting society VG Media were collected for the presentation
rejected several times by smaller “snippets”. A first one
Ancillary copyright law for press publishers was then from the European
Court has been declared invalid.
Several publishers in Germany and VG Media are now relying on the
new EU directive on copyright in the digital single market, up to
must be transposed into national law by June 2021 at the latest.
The conflict is about the extent to which Google in
Services like Google News and Google Search content from
Press publishers may display without licensing the content.
Google is now paying for the free as part of the initiative
User access to paid items on the website
individual publishers if they have a “payment barrier” for their content
deploy. So these publishers could expand their reach and
give users the ability to read content they have
not normally see.