Like iOS 14.5, a apple now requires developers to request permission to track data from other apps and websites. Now the Google is following in the footsteps of the iPhone maker: the company will make it difficult for users to access information on the Android. The measure changes the operation of the operating system’s advertising identifier and will take effect in the coming months.
The information comes from a recent update on the advertising ID support page. On the site, Google informs you that it will remove the advertising identifier if the user chooses not to receive personalized ads:
“As of the end of 2021, when a user turns off interest-based advertising or ad personalization, the advertising identifier will not be available,” the notice says. “You will receive a string of zeros in place of the identifier.”
The change to the Google Play Services personalization service will be implemented in phases. The first stage, starting at the end of the year, encompasses apps running on devices running Android 12. Then, in early 2022, the change will be expanded to apps running on devices that support Google Play.
“In July, we will provide a workaround to support critical use cases such as fraud analysis and prevention,” they said.
The new policy makes Android closer to iOS. In April, iOS 14.5 hit users with a change in the way browsing data is accessed. Now, to track the information, the developer needs to request the user’s permission in advance. Otherwise, the advertising identifier will be reset to zero.
How to disable ad personalization on Android?
Android already has an option to stop personalization. In the system’s instructions, the company says that, when activating it, there will be a guideline for apps not to use the code “to create profiles for advertising purposes or target the user through personalized ads.” Access to the identifier, however, is maintained.
To disable Google Play Services ad personalization service on Android, you need to perform the following steps:
- Access system settings;
- Go to “Google” and then “Ads”;
- Enable the “Disable Ad Personalization” option.
Personalization can also be disabled via the “Privacy” menu within the system settings. But in this case, the procedure may vary from device to device.
Google Announces Android 12 with a Focus on Privacy
Google introduced the new generation of its operating system during Google I/O 2021. Among the highlights of Android 12 are the new privacy features. One of them is also well known for those who own an iPhone, as is the case of the indicator to let you know when an app is using the cell phone’s camera or microphone.
The update will also feature a new privacy panel, known as the Privacy Dashboard. On this page, the user will be able to view the permissions given to each application, what data is being accessed and more. The system will also process data on the device thanks to the Android Private Compute Core.
The software also has changes in the look and notification center. Widgets also gained a boost, now with interactive controls and a renewed design. In terms of performance, Google says it has reduced CPU time used for core system services by 22%.
With information: Android Police, Google (in English) and XDA-Developers