Globo will start selling access to Globosat’s live content through Globoplay. The novelty takes traditional pay TV channels as GloboNews, Multishow, SporTV, GNT and Alive to the internet, as long as the customer signs the plan Globoplay + live channels. The measure comes after Anatel extinguishes a preliminary injunction that prevented Fox from selling linear content directly to the final consumer, without the need for an operator.
Globoplay will have Multishow, GNT, Globonews and Viva
The service will be available for new members from October 1st, with a 30-day tasting period. The Globoplay + live channels plan will cost R $ 49.90 per month in the monthly plan or R $ 42.90 in the annual modality. The traditional Globoplay, without Globosat content, will continue to be sold for R $ 22.90.
These are the channels available on the Globoplay + live channels plan:
- More Globosat
- SporTV 1, SporTV 2 and SporTV 3
In addition, it is possible to watch Globo (open channel) live in some squares.
Globoplay will also have Telecine, Premiere and Combat
The broadcaster clarifies that it will be possible to make combos with other products, such as Telecine (movies), Premiere (football pay-per-view) and Combat (fights). However, there was no disclosure of prices and it was not clear whether Telecine’s linear channels will also be available on Globoplay.
Telecine Play can be subscribed for R $ 37.90 per month and does not give access to live channels; Premiere Play costs R $ 79.90 in the monthly plan and R $ 59.90 in the annual plan; Combate Play costs R $ 79.90 per month.
Globoplay bumps into the Pay TV Law and remembers Fox case
Erick Brêtas, director of digital products at Globo, told the G1 that it was only possible to take the programming of pay TV channels to Globoplay due to the unification of Globo companies. However, there are doubts about this.
The SeAC law, which regulates the provision of pay TV services, prohibits the cross ownership: an operator cannot provide its own content, while a broadcaster cannot make its productions available directly to the customer, without an intermediary operator.
This regulation created an imbroglio involving Anatel and Fox: the programmer was prevented from selling direct access to Fox +, which took live channels to the end user without the need for a pay TV operator. The broadcaster claimed that Fox + was not provided under the SeAC Law and was a Value Added Service (SVA), which is not legislated by Anatel.
After several judicial decisions in favor of both sides, Anatel decided to revoke the injunction in July 2020, after the opinion of the technical and legal areas to establish that streaming services are SVAs, and therefore should not be regulated by the agency. A final decision on the matter must be taken by the end of the year, with the release to TVLAI (Linear Internet Pay TV).
The release of Internet TV should accelerate a change in the operators’ business model: the traditional pay TV service needs to follow a series of requirements that do not exist on streaming platforms, such as national content quotas, mandatory channels and quality goals. In addition, companies would save on installation costs, decoders and maintenance, since the user himself could install the application or TV box to access online channels.
However, the main motivation is the tax burden: access through SeAC is charged with ICMS, Fust, Funttel and Condecine, while online services only pay ISS. As revealed exclusively by the Tecnoblog, Claro is already preparing the launch of its streaming service using a TV Box.