Force One: commercial director analyzes the gamer chair market

With more and more people working from home or even looking for greater comfort when playing their video games, the market for gamer chairs is quite heated, which makes many wonder what is the best gamer chair to buy today.

And Voxel had the pleasure of talking to João Paulo Martins, commercial director of Force One! Check out how our chat went below:

Can you tell us a little bit about Force One?

João Paulo Martins: Force One is a Brazilian gamer brand whose main differentials are quality and cost-effectiveness. It was created and developed by passionate gamers, with the aim of delivering what the community demands in terms of ergonomics and performance.

The chairs are made with high quality materials to guarantee the safety, durability and comfort that the public expects and deserves. We always seek to evolve and take our products to credible partners, who attest to this quality and give us feedback to improve even further.

We recently announced a partnership with Fluxo, one of the main eSports teams in Brazil. This important step in our history also reflects our objective to support and be part of the development of the competitive gaming scene in Brazil. We think like our audience because we are part of it.

What is the Brazilian public most looking for when buying a gamer chair?

Brazilians are demanding consumers who seek products that combine comfort, quality and attractive appearance, in addition to excellent cost-benefit ratio. It is important to note that in the portfolio of Force One there are products with different characteristics, which meet individual demands, but always with high material quality, good coating and structure. Thus, in addition to meeting the main requirements of users, we offer products that will accompany players for a long time.

A Cadeira Gamer Force One Ultimate 800Fonte:  Force One

In your opinion, which counts more: warranty or price?

Warranty and after-sales service are equally important in Force One and, together with the quality of the products, they are the basis of what we imagine to be successful in the long term. We work on prices from month to month, always looking for the best way to deliver to the consumer a product with a fairer price, and all our products have a one-year warranty.

How was the market in the pandemic?

The demand for gamer chairs in the pandemic rose by more than 500%, largely because people started to invest more in quality products for use at home, and the home office became a reality, no longer an option. In addition, we noticed that with more time in front of the computer, users started to feel more the need to take care of their health and have more comfort.

The solution found by many was to acquire a gamer chair, a product that combines these two elements, in addition to offering other important features for the consumer’s well-being.

What are the prospects for the market in 2022?

In 2022, we believe the market will continue to be heated. We already see gamer chairs as a reality for consumers and not just a trend. Investments in everyday wellness products are paramount to health and performance, and people have begun to notice the beneficial impact a gaming chair brings to their routine.

The Force One Premier 300 gamer chairThe Force One Premier 300 gamer chairFonte:  Force One

The market boom happened in the pandemic, but the expectation is that gamer chairs will continue to rise even with the return to “normality”. Once a person tries the gamer chair to work or play, he doesn’t want to change anymore.

What are the differentials of Force One with competitors?

The big difference is Vertagear’s support for our entire line of chairs. Our quality has already been confirmed by several gamers and influencers, and our cost-benefit, without a shadow of a doubt, is the best in the segment. In addition, we are a brand made by gamers who closely follow the market and consumer needs.

We are always keeping an eye on the demands and with regard to what the consumer is looking for, whether in relation to product features or even partnerships, as in the case of Flow, which allowed us to launch a fully customized line with the branding of one of the world’s leading eSports organizations.

Are you planning any releases for 2022?

We have new releases coming to market soon, and consumers can expect excellent products, with high quality and great value for money! For 2022, we can anticipate a new gamer chair made out of fabric!

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