Fazenda 13 promotes entertainment based on harassment (column)

Last week, we discussed here our (almost) inexplicable passion for reality shows, especially for those who whet the taste of peeking into other people’s lives. If, of course, we already like to look at the intimacy of others, reality shows they work as if they were a mini gossip lab prepared just to give us that pleasure.

But there are pleasures and pleasures. In the previous text, when I commented on the debut of The Farm 13, I made some remarks about the difference between this program on Record and its “rival” on Globo, the Big Brother Brasil. I ventured to say that they distance themselves mainly by one factor: the cast. It’s like BBB represented the first division of realities, with top-ranking anonymous and famous people; already A farm it is admittedly the second division, and for that reason it usually bets on the “burrs” of other programs, such as the BBB, Power Couple e On vacation with ex. You can even say that this is the grace of The farm: the fact of being openly trash, that is, less pretentious than global attraction.

Ride a cast on one reality show it is not something that is based on mere guesswork. There are already several reports that documented the steps of selecting a program such as BBB and that showed us that there is a lot of interest from broadcasters in having control over the people who will air in their attractions. Assembling the cast of a program of this style always borders on the imponderable, as it is necessary for there to be charismatic people, but not passive (in the jargon, “plant”); that get involved with the dynamics, including fights, but do not become inedible to the point that the public wants to expel them (which, often, makes the fun of a reality show end too soon).

We comment that The Farm 13 seems to play on a previously tested formula. The cast suggests an effort to repeat the characters from the previous edition (in which the stars were Jojô Toddynho, MC Biel, Luiza Ambiel and Raíssa Barbosa); at the same time, it brings clear clues that the item “shack” is an important element for the expected chemistry to be rolled out in the program. Therefore, it is not by chance that Record confirmed people “cancelled” and/or the target of serious accusations. Among these names are those of MC Gui (caught in a clandestine casino during the pandemic, in addition to having his career shaken by an episode in which he filmed and made fun of a girl with cancer), Liziane Gutierrez (who became famous for a video in which she cursed the police after being caught in a clandestine ballad) and, in the most serious case, Nego do Borel, who already had indictments stemming from accusations of violence against different women.

Even if Record bet on the explosive chemistry of this cast, apparently, the mayonnaise fell apart in the first few weeks. Funkeira Medrado (who was also a promise in the category “conflicts”) withdrew from the program; Liziane Gutierrez was eliminated by the public; and Nego do Borel, as everyone who frequents any social network knows, was expelled from reality show, after being caught in a situation where, after being drunk at a party, he harassed model Dayane Mello in a bed.

The first question to ask here might be: this is the kind of repercussion that Record wants for the The Farm 13? Like it or not, the fact is that the case of harassment keeps reverberating and making the program’s name circulate. But I imagine the most possible answer is that the network doesn’t gain anything good from this kind of negative debate. If this is true, another possible question would be: why does Record then hire names for its program such as a guy who is accused of beating and torturing women?

If this is, to some extent, the reason for the fame (at least the most recent) of Nego do Borel, when a station hires a guy with that reputation, what result is it expecting? It is worth remembering that this practice (of bringing subjects canceled or accused of crimes) is something recurrent in The farm – just remember, for example, that Marcos Harter, the abusive doctor of the BBB 17, participated in The Farm – New Chance. There’s no doubt that it was his bad reputation that led him to the show, after being kicked out of the BBB.

The second point to highlight is the totally weird coverage given by the program’s edition to the episode of the expulsion of Nego do Borel (an excerpt is available on the program’s channel). Incisively charged on social networks, Record had to articulate the singer’s expulsion (most likely, against his will, and it’s doubtful that this would have happened if it wasn’t for popular pressure), and had to give quick explanations to the public.

Model Dayane Mello, who was harassed on the show.Fonte:  Record / Playplus

This rendering of accounts occurred at the time shown in this video, in which several scenes from the program appear: a conversation between a producer and Dayane Mello, in a kind of testimony; the showing of scenes of what had happened the night before; the moment when Nego do Borel is called to be informed of his expulsion. Adriane Galisteu’s narration ties the ends between the cuts.

This program specifically caught my attention for a couple of reasons. Editing The farm, with the purpose of this premise of giving an explanation to the audience, he builds almost a dossier about the case to be analyzed by the spectator. There are several views of the episode, creating a kind of kaleidoscope. There are Dayane’s reactions, expressed more in her body (tense, uncomfortable) than in words; there are also the reactions of Nego do Borel, when he was called without being told why. And, of course, the icing on the cake are the cameras installed at the show’s headquarters, which capture the interactions between the two in bed, caption their speeches and offer them to the public – as we, who watched the program, were all detectives .

And what’s the problem with that, of looking for clues in the program of what really happened? The problem is that this is too serious a case to be reduced to entertainment offered to spectators, who “feed” on this game and also want to give their opinion. I think that an investigation like that, which is a police case, doesn’t fit our abilities as television detectives. In the end, with this attitude of Record, everyone suffers: the woman, who is revictimized on a national channel, being the target of frivolous analyzes of an entire country; the accused, who loses his chances of making a defense and is tried by people who are not prepared for it; and all of us, who have gotten used to the idea that it’s possible to evaluate criminal cases from what we’ve seen in a reality show.

But finally, I come back to the question: what did Record want when it cast an accused of domestic violence to Farm 13?

Maura Martins is a journalist, professor and editor of the cultural journalism portal Escotilha. At TecMundo, he is a columnist in the Minha Série and Cultura Geek sections.

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