OLED will finally debut on smaller TVs in Brazil. In an exclusive interview with Tecnoblog, LG confirms that the new OLED C1 will be sold in the size of 48 inches in the country, focusing on the gamer audience. Until then, the technology was only available on 55 and 77 inch models. The brand’s line of TVs will also be complemented by the new OLED TVs Evo and QNED in the second quarter of 2021.
48-inch OLED C1 will be an option for gamers
The OLED C1 is a successor to the CX and was announced this Monday (11) at CES 2021 with optimizer for games, four HDMI 2.1 ports for the new PlayStation 5 and Xbox Series X, and a 4th generation Alpha 9 processor that promises improvements in image upscaling technology. The operating system is webOS 6.0, which features a redesigned interface to facilitate content discovery and will be exclusive to 2021 TVs.
The CX even had a 48-inch version that was not launched in Brazil. The story will be different with the successor: “One of the awards that LG received at CES 2021 was due to the gamer audience, who plays both on the console and on the PC and can use the OLED TV as a monitor for everyday activities. In Brazil, we received a lot of requests when we were going to bring the 48 inch version to Brazil, and now it will be a reality ”, says Pedro Valery, product manager at LG, to Tecnoblog.
Prices have not been released, but there is no indication that the smaller C1 will be accessible. In fact, in countries like the United States and the United Kingdom, the 48-inch CX is often sold at prices higher than the 55-inch. This is because of the higher production cost: the 48-inch screen has a higher pixel density and, because it is less sold, does not benefit from economies of scale. But LG does not believe that this will be a problem.
“Basically, we can say that OLED, regardless of the price we set, will have an audience. Were it not for this, it would not be considered the best in the market. Just as the 55-inch OLED costs more than double the 4K input of the same size, the person buys the OLED, is impressed and does not want to go back ”, says Valery.
At least, if the money is shorter, there is something to celebrate: A1, a more affordable OLED TV, will be sold in the Brazilian market to replace the old OLED B series, whose last release was B9, in 2019. Last year, influenced by the pandemic that affected the screen factories, LG had launched in the country only the most expensive CX and GX models.
LG OLED Evo and QNED arrive in Brazil in the second quarter
The LG TV line will consist of five families in 2021, two of which will be new: OLED Evo and QNED. Valery says in an exclusive interview with Tecnoblog that LG should start the transition to the new generation of TVs and start selling the new models in Brazil at the end of the second quarter of 2021, between May and June.
OLED Evo is the technology that will be present in LG’s most complete TV, G1. In relation to past OLED TVs, the new panel gains an “additional layer of energy dispersion for the OLED panel to achieve a brighter glow”, explains Valery, which should improve the contrast. Despite having pure black and theoretically an infinite contrast ratio, OLED cannot achieve white as easily as LCD, a weak point that should be minimized with evolution.
Just below the OLED C1 and A1, the QNED family enters. LG has combined a new Mini-LED backlight with quantum dot technology, used in the NanoCell line and in competitors such as Samsung QLED. As the lighting is now made by much smaller LEDs, it is possible to place more of them on the same screen size, which allows to significantly improve brightness and contrast.
While the most expensive LCD TVs with local full-array dimming (FALD) technology had a few hundred LEDs to illuminate the panel, the Mini-LED allows you to add thousands of them, which increases the accuracy of the screen illumination. LG does not disclose the exact numbers, but it will have models with up to 30,000 LEDs. “It is not yet OLED, which has the perfect black, but it has a contrast much higher than the LCD and makes TVs much thinner”, explains Valery.
In the Brazilian market, LG’s QNED TVs will continue to be sold with NanoCell with traditional LED backlight and Ultra HD models, which include the company’s simplest 4K TVs.