THE clear is preparing to sell pay-TV via streaming, with live channels over the internet, without the need for coaxial cables or DTH antennas. The new business model allows the company to sell content such as sports channels and access to films even to non-customers of its traditional services. The company will also launch the Claro Streaming Box, which will bring content to customers using broadband only.
THE Tecnoblog obtained exclusively the insert and instruction manual for the TV box of the Claro service. With the words “TV do Futuro”, the material clarifies that the client will have access to broadcasters, sports channels and content from Telecine, HBO, Fox Premium, Paramount +, Looke, Philos, Premiere and Combate, as well as Netflix and content available on NOW.
The product will be installed by the customer himself, without the need for a technical visit. Unlike ordinary pay TV, it is possible to take the streaming box to any location in the national territory.
To use the streaming box, Claro recommends broadband with a minimum speed of 10 Mb / s. The customer can choose any internet provider, not restricting access only by NET Vírtua broadband. The product also allows pausing live programming, as well as restarting an already started program or recording some content.
There are still no details about the rest of the programming, plans and prices, or even if the new TV platform will also be accessible through applications, such as NET Now. Subscribers to the streaming service will receive the TV box free of charge, with only one limitation. contract equipment. There is no loyalty for the product, which must be returned in case of cancellation.
Claro will continue to sell NET Pay TV
The document clarifies that Claro’s streaming is suitable for customers who are not interested in cable TV. Anyone interested in a “complete” experience must subscribe to a traditional NET package. The booklet informs that the hiring is not available to TV subscribers, and interested parties should exchange the current product for the new format or perform a new registration.
Although Claro’s streaming service is more similar to products like Netflix, the charging model seems to be similar to that of a traditional cable TV subscription: the booklet mentions that there are discounts for those who opt for the digital bill with a current account debit. . Normally, payment for online services is expected to be made with a credit, debit or gift card charge, without any possibility of sending the invoice by post.
How is Claro’s Streaming Box
The instruction manual reveals that Claro’s streaming box is manufactured by Sagemcom, which also supplies cable TV set-top boxes and broadband modems to the operator.
The box has a Broadcom BCM72604 processor, with 2 GB of RAM and 4 GB for storage. The equipment supports H264 HPL4.1 (MPEG4 AVC), MPEG2 ([email protected]), HEVC / H.265 and VP9, providing 4K resolution through the HDMI 2.0 port with HDCP 2.2 support.
For other connections, Claro Streaming Box has a Gigabit Ethernet port, Wi-Fi 802.11ac with 3 × 3 MIMO and support for 2.4 GHz and 5 GHz networks, in addition to Bluetooth 4.2 LE and a USB 2.0 port for external devices. The rear also has an S / PDIF output for home theater and sound equipment.
There is no information about the embedded operating system, nor what applications are supported other than Netflix. The remote control is identical to NET’s pay-TV decoders.
The specifications of the manual we received are exactly the same as those for the S4KW2, approved by Anagem by Sagemcom. The equipment is certified as “Pay TV Terminal User Equipment”.
Streaming TV saves taxes
One of the main motivations for operators to offer channels via streaming is the form of taxation. The traditional subscription TV service is charged with ICMS, FUST, Funttel and Condecine, while streaming services pay only ISS.
In addition, cable or satellite TV is regulated by Anatel and has a series of obligations, such as compliance with quality goals, guarantee of operation and customer service, something that does not exist in online services.
Claro has already shown itself willing to migrate the business model to streaming, and affirms that it wants to produce content if the online distribution does not fall under the SeAC Law – the regulation of the pay TV service prevents cross ownership, that is, a operator cannot produce content and a programmer cannot distribute it directly to the viewer.
The company has been fighting since 2019 with Anatel against Fox’s streaming service. The regulator issued a preliminary injunction banning the Fox + service, which broadcast pay TV linear channels over the internet. Among several court decisions, Anatel revoked the measure after the agency’s technical and legal areas issued an opinion considering that streaming is not governed by SeAC law.