Peugeot presented its new 308 on Thursday, March 18, 2021. Third generation of the French brand’s compact sedan, this car is initially available as a combustion engine before benefiting from a 100% electric engine. Taking many aesthetic details from the recent 208 and sometimes drawing inspiration from the competition, this 2021 308 is also the first model to feature the new Peugeot logo. Here are all the details.
Leo has no room for error! Peugeot is launching today Thursday, March 17, 2021 the third generation of the 308, its star sedan (7 million units sold on previous generations). And star of the catalog, she will have the heavy burden of unveiling the brand’s new logo. Platform-based EMP2 V3, which she shares with the DS4 and the future Opel astra (then, certainly, a future compact Alfa Romeo), it will immediately offer a full range of thermal and hybrid engines, before the arrival of a version 100% electric within two to three years.
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With this new 308, the ambition of which will be to attack Volkswagen’s ID.3, the French manufacturer is fully entering the era Stellantis, the new entity resulting from the merger of PSA and FCA. The second generation launched in 2013 succeeded in making a deep impression on this market dominated by its German competitor, even winning the title of car of the year in 2014. These are good signs for this compact sedan that will have nothing to do with it. envy the biggest.
📅 Where and when will the new Peugeot 308 be manufactured?
The new 308 will be manufactured at the Mulhouse, then certainly on other sites for its versions intended for international markets. The previous generation of 308 was assembled at the factory of Wuhan, in China. The production of the new Peugeot 308 will start very soon. Indeed, its arrival in concession is planned for September 2021.
💶 What will be the price of the new Peugeot 308?
The Peugeot 308’s first price is expected to reach 26,000 euros with the 110 horsepower PureTech engine. Unsurprisingly, a price increase around 1000 euros is expected on thermal models (gasoline and diesel), to reflect the move upmarket of the equipment integrated in the new 308.
The price of the PHEV version is not known, but Peugeot says it wants to bring its cost of ownership closer to that of thermal versions: it would therefore be more expensive to buy, but this amount would be offset by a lower cost of use.
🚗 What does the new Peugeot 308 look like?
The new Peugeot 308 looks a lot like the last version of the 208, both in terms of the bodywork and the signal lights. It obviously presents some changes compared to the previous generation. Still very compact, this third 308 is decidedly compact. However, it grows 11 centimeters in length, to 4.36 meters, and 5 centimeters in width, to reach 1.85 meters. It thus exceeds in length by 7 centimeters the reference Golf 8, but above all takes the opportunity to lengthen its wheelbase by 5.5 centimeters, for the benefit of space on board. On the other hand, it loses 2 centimeters in height to gain dynamism.
A strong visual identity on the outside
On its grille, the imposing Lion sits in the center, highlighted by the model name inscribed at the bottom of the engine cover. More than to simply affirm Peugeot’s new identity, this lion also elegantly hides the radar of the driving aids.
Peugeot’s visual signature, Saber shaped LED, starts from the upper end of the 100% LED headlight unit (standard from the first trim level) and ends almost at the bottom of the shield. The flanks, which reproduce the Lion on the front fenders, are marked by a large number of geometric lines and a C pillar even more imposing than on the previous generation. This is also a reference to the Golf, of which it has been a hallmark since 1974.
Finally, at the rear, we find the mark of the three claws in a more horizontal geometry than before. This tends to visually widen the car. The trunk volume displays 412 liters for thermal versions. The cubic capacity of the PHEV version is reduced to 361 liters only, the difference being preempted by the presence of the battery of the electric motor. A SW version should be announced to complete the lineup later in the year.
A resolutely sporty interior
The interior design is partly inspired by that of the 208 and 508, while bringing many new features. Peugeot is renewing its i-Cockpit system, a term which designates the ergonomic set of the instrument holder and surrounding controls. The small double flattened flywheel which is often debated is normally compact enough to read information above it and not through the rim, as is usual on most cars.
The digital cockpit consists of a 3d screen behind the wheel and a double level of touch screens located in the center of the dashboard and facing the driver. Below, Peugeot retains its piano keys for shortcuts and direct access to certain air conditioning and comfort functions.
Lower still, in the automatic transmission version, the service tunnel got rid of the gear lever in favor of a PRND selector with buttons. The choice of driving modes (electric, hybrid, eco, normal, sport) is positioned just downstream, falling naturally to hand. On the right, a large storage space and an induction charger are available.
On the upholstery side, Peugeot has drawn on Opel know-how and, for the first time, has the German AGR certification (Aktion für Gesunder Rücken) for the front seats, a label that guarantees optimal ergonomics to its users.
⚙️ What are the engines of the Peugeot 308 2021?
The French compact offers at launch a complete set of engines, gasoline, diesel and hybrids, but no 48-volt micro-hybridization version like we see popping up everywhere.
Diesel side, only a Blue HDi 1.5 L version of 130 horses (and 300 Nm of torque) will be offered, combined with the choice of a six-speed manual or automatic EAT8. It should do the business of heavy-duty drivers and corporate fleets that are still reluctant to switch to hybrid electric-gasoline or 100% electric powertrains.
On the petrol side, precisely, the 308 opts for the only 1.2-liter PureTech 3-cylinder block, with powers of 110 and 130 horses, for 205 and 230 Nm of torque respectively. Both powers will be available with a 6-speed manual gearbox, the EAT 8 gearbox being only available on the only version. 130 horses.
The most powerful versions are the privilege of PHEV engines, with two levels of 180 and 225 horses (and 360 Nm of cumulative torque, including 320 Nm available from 500 rpm). They are obtained by associating the block PureTech 1.6 L (in 150 or 180 horsepower version) to an electric motor of 110 horsepower. This motor is powered by a small Li-Ion battery of 12.4 KWh.
The autonomy announced in electric mode is almost identical depending on the version, from 59 to 60 km according to the WLTP cycle. These hybrid units are served by the automatic e-EAT8 gearbox, specific to this type of engine at Peugeot. Note that the two engines, thermal and electric, only drive the front wheels.
On the recharging side, the 308 will have an on-board charger as standard 3.7 kW, upgradeable to 7.4 kW optional. As this is a PHEV, the small charger will be enough to fill up with electricity overnight on an 8A socket, in 3h50 on a 16A socket and in less than 2 hours on a 32A Wallbox with the 7.4 kW charger. .
Finally, apart from the electrical autonomy of the PHEV versions, no consumption information has yet been confirmed for the thermal versions. We just know that the most sober will show CO2 emissions of 117 g / km, or about 4.5 l. of fuel per 100 km.
💡 What are the on-board technologies of the new Peugeot 308?
The small 208 having an already very rich offer, we could not expect less from the superior model that is the 308. What is certain is that the multimedia system is a priori a significant leap forward, and this is not a shame as the previous one had come under criticism from its launch (even if it had been reviewed in mid-career). The new operates a system of customizable widgets and notifications on a 10-inch screen, just like the system Uconnect already seen in the Fiat group.
GPS is a system Tomtom, with OTA update. If ever your fingers weren’t enough to steer everything, Peugeot is also giving in to the fashion of the voice assistant, which responds to the prompt ” OK Peugeot Pronounced by the driver. The car can save up to 8 driver profiles and pair two Bluetooth phones simultaneously. Professionals who use several lines will therefore no longer have to choose.
Driving aids are a strong selling point for Peugeot. The new 308 will not be lacking, including a pack Drive Assist enriched. This technological package contains an adaptive cruise control, an aid for maintaining the position in the lane, but also a semi-automatic lane change system that allows the car to change lanes, overtake and fall back on your own on simple engagement of the flashing light, between 70 and 180 km / h. The device can also recommend the maximum authorized speed and slow down or accelerate in advance, as well as adapting the pace to the profile of the curve encountered.
The rest of the ADAS is made up of a blind spot monitoring up to 75 meters, a cross-traffic alarm when reverse gear is engaged, a reversing camera with a 180 ° viewing angle and, refinement, a dedicated washing nozzle, a 360 ° vision system for parking. The system eCall is improved and now reports the number of passengers in the car in the event of an accident.
For music lovers, Peugeot renews its partnership with the French manufacturer of Hi-Fi Focal. It’s made of 10 speakers, including 4 tweeters, 4 woofers / midrange, a center channel and a subwoofer. Everything is powered by a 690 watt 12-way class D amp and goes through a DSP Arkamys.
For the PHEV version, Peugeot offers an ecosystem based on the app MyPeugeot (remote air conditioning and heating management, recharging programming, etc.), access to the recharging network Free2Move and the installation of an optional wallbox.