Like traditional sales, e-commerce is a sector that fluctuates according to the different events that are organized throughout the year. Thus, the traffic of a showcase site can suddenly increase thanks to a specific date. It is for this reason that many e-commerce giants and online stores include certain events in their marketing strategy. The shopping lovers and people who are looking for bargains must remember several dates so as not to miss any of the best deals. Follow the guide !
November 11, 2021, Singles’Day
the Singles’Day, or Singles Day, is considered Chinese Black Friday. Until a few years ago, this commercial operation, which came straight from China, was still little known. Today, it begins to democratize little by little in France and in other countries of the world. We are currently at the point where most French brands like Boulanger, Amazon, Darty, Fnac, Cdiscount and Rue de Commerce have submitted to the trend and each year offer a special operation dedicated to Singles’Day. the 11th of November.
Thanks to all kinds of promotions on different types of products, this event allows buyers to make great deals. For this year, the edition of Singles’Day 2021 will be held on Thursday 11 November and Friday 12 November. During these 48 hours, Chinese e-commerce stores will organize a multitude of promotions and good deals. Some of the most popular Chinese stores include AliExpress, Banggood, Gearbest, Geekbuying and Tomtop.
Launched in 2009 by Alibaba “Chinese Amazon”, this event generates a significant turnover each year. Moreover, the e-commerce giant generated in 2019 a turnover of 34.74 billion euros in 24 hours.
Chinese stores participating in Singles’Day
French stores participating in Singles’Day
November 26, 2021, Black Friday day
For all consumers on the lookout for promotions, Black Friday is an event not to be missed. As every year, the traditional e-commerce meeting rhymes with discounts and promotions on a wide selection of products. It always takes place on the last Friday of November, the day after Thanksgiving. the Black Friday was born in the United States and this year it will take place Friday November 26, 2021.
Ahead of the official Black Friday day, many e-commerce sites are already offering discounts on some of their products. Enough to meet the expectations of Internet users on the lookout for promotional offers from Black Week. Also generally, good business continues beyond “Black Friday” to spread over the weekend and the following Monday, the day during which Cyber Monday is held.
November 29, Cyber Monday
A day of exceptional promotions, Cyber Monday is the perfect opportunity to do good deals on the many online stores that specialize in the field of high-tech products. This will therefore be the perfect opportunity to offer you televisions, smartphones and connected objects at a lower price. For e-commerce, Cyber Monday good deals are generally the same as those offered during Black Friday. Invented in 2005, the Cyber Monday is today one of the most important shopping events of the year.
With no geographic boundaries, the concept of this event is to offer online stores the possibility of organizing exceptional promotions in order to trigger the frenzy of buyers. If Cyber Monday is a big hit with consumers today, it is for many reasons.
First of all because it makes it possible to make purchases on the Internet and therefore avoid crowds in physical stores. In addition, on the Internet, it is possible to compare prices to ensure that you are really getting a good deal. Thus, Cyber Monday has gained popularity in recent years prompting many traders to participate.
For the 2021 edition, Cyber Monday will take place Monday, November 29 and for traders around the world, this is expected to be one of the most profitable days of the year.
What are the dates of the 2022 winter sales?
The winter sales take place each year on a variable date. Usually they start on the 2e Wednesday in January. However, if it falls after the 12th, in this case, they start on the first Wednesday. In France, the next edition of the winter sales will take place on Wednesday January 12, 2022 at 8 a.m.. The duration of the winter sales is fixed at four weeks. So they will take end on Tuesday February 8, 2022. In Meurthe-et-Moselle, Meuse, Moselle and in the Vosges, the winter sales take place from Monday January 3 to Sunday January 30, 2022.
When will the 2022 edition of Prime Day Amazon take place?
Amazon Prime Day is a big promotions event that takes place every year over a very short period of time. It is exclusively for Amazon Prime members. This is undoubtedly the most popular special operation among regulars on the Amazon platform. It takes place once a year and allows the American e-commerce giant to organize significant price cuts on thousands of products of all kinds.
The exact date for Prime Day 2022 has yet to be released. The event takes place around mid-July, we can therefore expect that the good Amazon plans for this next edition will logically hold up during this period. You should know that the Prime Day 2020 and that of 2021 were the rare editions to have been postponed, that of 2020 took place from October 13 to 14 inclusive and that of 2021 from June 21 to 22 inclusive, because of the health crisis. linked to the Covid-19 epidemic.
What are the dates of the 2022 summer sales
Pursuant to article D. 310-15-2 of the French Commercial Code, the summer sales start on the last Wednesday of June at 8 a.m. They generally extend over 4 weeks. This date is brought forward to the penultimate Wednesday of June in case the last Wednesday occurs after the 28th of the month. For the next edition, this event will take place from Wednesday June 22 to Tuesday July 19, 2022 in France. In the Pyrénées-Orientales (66) and in the Alpes-Maritimes (06) the summer sales last from Wednesday July 6 to Tuesday August 2, 2022. In Corse-du-Sud (2A) and Haute-Corse (2B) , they will be held from Wednesday July 13 to Tuesday August 9, 2022.
What are the dates planned for French Days 2022?
Invented with the aim of competing with the famous Black Friday, the French Days are a large operation that organizes promotions for French consumers. In January 2018, it was supported by the government and is considered to be a new “Made in France” commercial operation. It was during the spring of 2018 that the initiative was launched by several French brands with the aim of standing up to the giant Amazon.
Since then, it has the habit of being held at the end of April. In recent years, she has had a double in the fall. On the occasion of the French Days, consumers will be able to take advantage of a series of all-out promotions for a week from major French online brands such as Cdiscount, Fnac / Darty or Boulanger. After two successful editions in 2021, the French Days should logically return in 2022 for new promotional offers.
Like every year, the Frenchs Day takes place in two editions, one being held in the spring (end of April / beginning of May) and the other at the end of summer (end of September / beginning of October). The first edition is usually held around the end of April-beginning of May. We can expect that the first edition of Frenchs Days 2022 will logically be organized around the last week of April and the second during the last week of September.