dates, best offers and tips to prepare in advance

Singles’Day, held on November 11-12, 2021, symbolizes Singles Day in China. It’s a sort of Black Friday ahead of time. Thus, for two days, all Chinese e-commerce sites but also French e-commerce stores are launching promotions and discounts that are worth the money on high-tech products. We have put together a little guide for you containing dates, tips, advice and other tips to prepare well for Singles’Day 2021.

🤔What is the Singles’Day?

Singles’Day is Chinese Black Friday. Coming straight from China, it allows you to do great business thanks to promotions of all kinds on thousands of products. As Black Friday begins on November 26, or 15 days later, the Singles’Day is timely for the most impatient Internet users who would like to equip themselves with a smartphone, a tablet, a PC, at a low price.

Little known a few years ago, this large-scale commercial operation has gradually become democratized in France and in countries around the world. So much so that French brands like Amazon, Boulanger, Cdiscount Fnac Darty have followed the trend and have since organized a special operation dedicated to Singles’Day.

📅What is the date of the 2021 edition of the double 11?

Also called 11.11, but also double 11, Singles’Day 2021 lasts two days and will take place this year on Thursday 11 and Friday 12 November. For 48 hours, all Chinese e-commerce stores will offer an avalanche of good deals and promotions. Some of the most popular Chinese stores include AliExpress, Gearbest, Tomtop, Geekbuying, Banggood. French boutiques also participate in this commercial event. Among them are Amazon, Cdiscount, Boulanger, Fnac Darty but also Rue du Commerce.

🧐What is the origin of Singles’Day?

Singles’Day originated in China. Its origin dates back to 1993, when students from Nanjing University had the idea of ​​creating a party to meet people and to celebrate celibacy. Since that year, Singles’Day has entered the Chinese tradition and is celebrated every year in China. For example, Jack Ma, the founder of Alibaba helped amplify the resonance of the event by associating it with special promotions, a sort of Chinese Black Friday.

🆚Singles’Day is better than Black Friday?

During the 2020 edition of Singles’Day, the giant Alibaba achieved a better performance than that of Black Friday with a turnover of nearly 62.58 billion euros in sales. By way of comparison, the turnover generated by Black Friday in France in 2020 amounts to 1.3 billion euros. In terms of sales, we can therefore say that the Singles’Day crushes Black Friday and Cyber ​​Monday. In terms of popularity, it is always the latter who is in the lead, especially in Europe and the United States.

🌍Which stores are participating in Singles’Day?

Even if the Singles’Day is basically an event from the middle country and that it is the majority of Chinese e-commerce sites that offer the most promotions and good deals, the French e-commerce brands have followed suit. not and participate in this party. The good deals relate to high-tech products, urban mobility, but also the connected equipment of the house. Thus, in addition to the Aliexpress, Gearbest, Tomtop sites, there are online merchants such as Cdiscount, Fnac, Darty, Rue du Commerce.

The operating principle of Singles’Day is based on that of the other major shopping events of the year. Stores often offer short-term or limited-stock flash sales. For 48 hours, smartphones, tablets, and other high-tech devices are sold at discounted prices. For the occasion, many coupon codes are set up, and give the right to additional discounts.

To know : Unlike Chinese sites, when you order on a French site you have the possibility to retract within 15 days if you think after your purchase you have rushed a little.

Chinese stores participating in Singles’Day

French stores participating in Singles’Day

As with the great Black Friday and Cyber ​​Monday deals, a few tips are in order for a successful Singles’Day. They are almost the same for the three events. Here are some important points to check before starting your treasure hunt and be sure to find the best deals.

  • 1. Set a budget that should not be exceeded : Try to limit yourself to the products that you really need. Why buy a product on D-Day which will “catch your eye with its low price” and which will then end up at the bottom of a drawer. This is called a “compulsive buying” which will not really save you money.
  • 2. Make your list of desired products according to your budget : Establish it as soon as possible.
  • 3. Check the prices, compare them and follow them. : When you set your mind to making your list, write down and follow the prices of the products you want to buy and don’t limit yourself to just one store to make the comparison. Try to find regularly until D-Day the one (s) that offers the best prices.
  • 4. D-day : Beware of discounts practiced by stores on the products you want. By the way, if you have noted and followed the prices well before Singles’ Day, then you will know if it is a good deal or not. However, you have to be careful because you should know that some online stores do not hesitate to increase the prices of certain products before the event to then make style to grant a significant discount that day, thus deceiving the consumer thinking of making a good deal.
  • 5. Follow our tips : On this subject, we will cover the Singles’Day and relay the best tips from this Chinese Black Friday according to the stores and / or categories that we find. Perhaps one or more of your products will be there but in this case, you will have to stay connected and not delay to take advantage of it because generally, the best products on sale sell out quickly.

🔥What great deals can you expect during Singles’Day 11.11?

Note that the quantities in stock are very limited and that each promotion on each product lasts very little time. It will be necessary to act quickly if a product interests you and if you do not want to miss it. Offers that started on a specific day may also be valid for a few days afterwards. Do not hesitate to check the validity of the one (s) you are interested in (s). The prices displayed are those in the shopping cart, which take into account any active coupons.

AliExpress good deals and promo codes

The best Singles’Day deals on the AliExpress side allow you to equip yourself with smartphones, connected watches and other high-tech devices at a low price. We have listed the promo coupons valid on AliExpress below from November 11 at 9 a.m. to November 13 at 9 a.m.

  • 8 € reduction from 50 € of purchase with the code 11AE08
  • 11 € reduction from 70 € of purchase with the code 11AE11
  • 15 € reduction from 110 € of purchase with the code 11AE15
  • 22 € reduction from 150 € of purchase with the code 11AE22
  • 30 € reduction from 199 € of purchase with the code 11AE30
  • 45 € reduction from 299 € of purchase with the code 11AE45
  • 60 € reduction from 399 € of purchase with the code 11AE60

Other AliExpress coupons are made available prior to the start of Singles’Day. They are valid for new customers on the whole site from October 28 to December 31, 2021 at 9 a.m.

  • € 4 reduction from € 5 purchase with the code 22Q304
  • 5 € reduction from 10 € of purchase with the code 22Q305
  • 7 € reduction from 15 € of purchase with the code 22Q307
  • 8 € reduction from 20 € of purchase with codes AEAPP8 / AENEW8 (from the app)

In addition, if you opt for payment with PayPal, you benefit from a reduction of € 3 from € 30 of purchase. If you pay with Alipay, it’s also € 3 reduction from € 30 of purchase as well as up to 20% cashback through the application.

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