Chromebooks sell 3 times more than in 2020, + 275% in sales in one year

The PC and tablet market is doing well, even very well. The analysis firm Canalys delivers its figures for the first quarter of 2021 and it sees good growth in the sector. Here, it is the Chromebooks that stand out.

The coronavirus pandemic has forced us to stay at home, and therefore to use our terminals at home, either for professional reasons or for entertainment. As a result, sales of PCs and tablets have jumped. Today, the Canalys firm delivers the impressive figures of the IT market in this first quarter of 2021.

It should be noted that the first quarter is always a dreary period for the PC market. Buyers had a blast this Christmas and may not have the urge or budget to redeem again. The first quarter of 2021 is therefore logically worse than the last quarter of 2020, but remains exceptional, well above the last quarter of 2019, for example. Here, Canalys has scrutinized all areas of IT, from desktops to laptops, tablets and Chromebooks, which are a very special case. It is the latter who are doing well. In fact, sales of Chromebooks have exploded by 275% compared to the first quarter of 2020.

Chromebooks have two advantages that appeal to consumers: Chrome OS is now a well-designed operating system for work, and products are generally cheaper than Windows PCs for the same performance. In this area, it is HP, which ranks first with 36.4% market share, with an increase of 366% over last year. The Californian brand is followed by Lenovo and Acer, which are also experiencing triple-digit growth.

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A healthy PC market

The PC market is not experiencing the incredible growth of Chromebooks, but all the same an increase of 53.1% compared to the first quarter of 2020. It is indeed necessary to equip oneself in this age of teleworking and manufacturers are rubbing their hands. The world’s leading laptop maker is none other than Lenovo, with a market share of a whopping 19.7% and annual growth of 66%. A small feat in a market extremely fragmented between many manufacturers.

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Apple does not demerit during these first three months, with its MacBooks, it ranks second among manufacturers with 18% market share and annual growth of 65%. It must be said that the Cupertino company hit hard at the end of last year by presenting its MacBooks with its new M1 processor. A processor that has also made its way to iMacs and iPads. Behind, we find the usual cohort of manufacturers, such as HP, Dell or Samsung, all in clear progress.

The great return of tablets

Finally, the tablet market is also experiencing good growth. It is true that this format is a bit out of fashion, but confinement is making it come back in force, especially for Apple products. The iPad remains the king of the segment with 38% market share. Compared to the first quarter of 2020, the Cupertino company has sold more than 50% more tablets.

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Samsung is still second, thanks in particular to its Galaxy Tab S7, still a star of the sector. The Korean brand has sold 8 million tablets worldwide and takes 20% of the market share. Behind, the others share the remains, such as Lenovo and Amazon which are experiencing double-digit growth. Huawei is the only manufacturer to experience a decline, caused by the setbacks that we know.

Source: Canalys

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