Anatel released the data for March 2021, and the Brisanet reached an important milestone by having the TIM the number of broadband customers. The small service provider operates in Northeastern states and accounts for 1.9% of the entire fixed internet market in Brazil.
Brisanet has been operating in the internet segment since the 2000s with radio technology, but it was only in 2012 that it covered its first city with fiber optics. With a presence in more than 200 cities in the states of Alagoas, Ceará, Paraíba, Pernambuco and Rio Grande do Norte, the company was able to absorb the demand for faster internet in places where the main fixed operator (Oi Velox) operated only with metallic cables ( xDSL technology).
Almost all of Brisanet’s 674,800 contracts are delivered via optical fiber to the customer’s home (FTTH), and only 0.1% of subscribers still receive an internet signal via radio. In addition to broadband, the northeastern company also offers pay TV via IPTV, landline with VoIP technology and mobile telephony – Brisanet is also a virtual mobile operator and uses Vivo’s network.
Fierce competition with other providers
Selecting only the states where it operates, Brisanet has leadership in the broadband segment and has 21.9% of all broadband customers. There is a comfortable margin for the other main companies (Claro and Oi).
Brisanet’s success is mainly explained by the wide coverage and cost-effective plans, despite the low upload:
- the cheapest package the company has 50 Mb / s download and 10 Mb / s of upload, with a monthly price of R $ 73;
- the plan with 100 Mb / s download and 20 Mb / s upload costs R $ 83.00 per month
- the internet of 200 Mb / s download and 40 Mb / s of upload costs R $ 99 per month, but promotionally the operator gives free landlines and double speed for one year;
- there is still a plan with 1 Gb / s download and 200 Mb / s of upload which costs R $ 499 per month.
One of Brisanet’s main challenges is to continue growing, as there is high competition with other small and large operators.
Oi is one of the operators that has shown itself to be very aggressive in the locations where Brisanet is present: the competitor sells internet via optical fiber with 100 Mb / s download and 40 Mb / s upload for R $ 79.90 monthly, already with telephone fixed included. For R $ 99.90 it is possible to take broadband with 500 Mb / s download and 250 Mb / s upload.
TIM Live has discreet growth in broadband
While Brisanet has an aggressive stance in the incoming cities, TIM opts for a more discreet path and has conservative growth. The operator has a presence in the residential fixed market in 34 cities, but has no leadership in any municipality. Tele added 66.3 thousand contracts between March 2020 to March 2021, while Brisanet won about 271 thousand new customers in the same period.
TIM is a large operator, but has little presence in residential fixed services. Of its 668.2 thousand broadband accesses, 51.5% use optical fiber and the remainder is found in metallic cables, with xDSL technology.
TIM Live’s growth strategy is a little strange: despite having its fiber network in large and medium-sized municipalities, coverage is usually restricted to a few neighborhoods and the operator lacks a certain effort to expand access.
Even with fewer broadband accesses than Brisanet, TIM is considered by Anatel as a large provider because it has a market presence greater than 5% in telecommunications services – in the mobile segment, the company accounts for 21.5% of all cell lines in Brazil.