Bitly is one of the most famous tools for shortening web page addresses. The free platform makes life easier for many users by turning long URL’s into smaller, simpler links to share.
Therefore, it is important to know some features that can be useful on several occasions. Next, find out more about what Bitly is and some free options available on the platform.
Bitly home page.Source: WishDesk / Reproduction
What is a URL shortener?
Before going any deeper, you need to explain what URL is. Simply put, it is the “full address” of a page on the internet using the HTTP protocol. However, sometimes this information is too big and full of characters.
With that, the function of URL shorteners like Bitly is to make that address shorter and simpler. On average, the tool creates a link with up to 14 characters – eliminating dots, bars and other signs that can confuse the user.
Bitly can be accessed on the computer and on mobile.Source: Bitly / Disclosure
What are the benefits of shortening a URL?
The first advantage of shortening a URL is to make the link more compact and “friendly”. This is also important for publications on social networks with a limited number of characters. For example, Twitter has a limit of 280 characters.
Certain URL shorteners like Bitly also have a statistics panel. With this, it is possible to monitor the number of accesses through the links that were generated by the tool.
This data is essential for professionals who work with social media marketing. Thus, they are able to monitor the level of engagement and devise strategies for the next campaigns.
To access this information using Bitly, the user must have a free account on the platform. This registration is simple and can be done with any email account or GMail.
The Bitly account gives access to a statistic panel.Source: Bitly / Disclosure
How to shorten URL’s with the tool?
To shorten a URL using Bitly is very simple and you do not need to have an account on the site. The user just needs to access bitly.com and paste the address that he wants to shorten in the “Shorten Your Link” box and then click on the “Shorten” button.
Paste the link in the “Shorten Your Link” box.Source: Bitly / Reproduction
The page will automatically generate a “shortened” URL. Then, the person must click on the “Copy” button to copy the new address. Now she can use it as she likes, sharing it on a social network or sending it through a messenger.
Click the “Copy” button to copy the shortened address.Source: Bitly / Reproduction
How to create customizable URL’s?
In addition to accessing the statistics panel for shortened links, Bitly’s free plan allows you to create custom URLs. This is a way to make the links even more “friendly” for the people who receive them.
When logging into the platform, the person must click on the “Create” button in the upper right corner and then choose the “Link” option.
Access the Bitly account and look for the “Create” button in the upper right corner.Source: Bitly / Reproduction
A tab called “Create Link” will appear in the right corner of the screen. Then, the user must paste the desired link in the “Past Long URL” box. The platform will automatically generate a “generic” address.
Now, the person can click on the “Customize Back-Half” box and delete the previous characters. Thus, it is possible to create a custom URL with the desired words. Remembering that other signs are not accepted except for dash and underline.
Paste the link in the “Paste Long URL” box and then click on “Customize Back-Half” to edit the link.Source: Bitly / Reproduction
Did you like these tips for using Bitly’s main features for free? Did you already know any of them? Tell us in the comments!