Apple Yields and Changes Rule Affecting Apps Like Netflix and Spotify on iPhone | Business

THE apple announced, on Tuesday (1), more changes to the rules of App Store that can target apps like Netflix, Spotify, and more. The company will allow developers to include links so users can subscribe to services outside of the apps. The new rule will apply globally from next year and will only affect platforms that belong to a specific category.


Apple announces more flexibility to the rules of the App Store (Image: Thássius Veloso/Tecnoblog)

The decision stems from an agreement between the company and the Japan Fair Trade Commission (JFTC). According to the iPhone maker, the measure will be applied to apps known as “reading” (in free translation). “Reading apps provide previously purchased content or content subscriptions for digital magazines, newspapers, books, audio, music and video,” they said.

The measure makes an exception so that developers don’t rely solely on the App Store payment system. Currently, it is not possible to include links for users to subscribe outside of the software. If you open the Netflix and Spotify app on the iPhone, for example, the platforms only offer the option to log in to the services. “You can’t sign up for Netflix through the app,” he warns.

The same is true with Kindle. You can even create an Amazon account through the iPhone and iPad app, as noted by The Verge. Still, there is no option to buy books through the reader’s apps and from Amazon itself, with the exception of the virtual store website. But this will be changed. At least in parts.

App Store on iPhone (Image: André Fogaça/Tecnoblog)
App Store on iPhone (Image: André Fogaça/Tecnoblog)

What will be changed in the App Store rules?

In a press release, Apple says developers will be able to include “an in-app link to their websites for users to sign up for or manage an account.” Further on, the note informs that, before the implementation scheduled for the beginning of 2022, there will be changes in the rules and in the review process of the App Store. These changes will serve to maintain the “safe experience” in the app store.

“While in-app purchases through the App Store’s commerce system will continue to be the safest and most reliable payment methods for users, Apple will also help reader app developers protect users when they link them to an external site for shopping,” they said.

Still, this does not mean that there will be a general easing. O 9to5Mac points out that changes will not apply to regular in-app or even in-app purchases. In addition, Apple also did not say whether there will be restrictions on communicating prices via other payment methods.

iPad with App Store running (Image: Pixabay/Pexels)
iPad with App Store running (Image: Pixabay/Pexels)

Apple changes rule that restricts payments outside of apps

This is another platform change announced by Apple recently. Last week, the company said it would change some App Store rules. The measures are also the result of an agreement, this time with iPhone and iPad (iOS) application developers in an open class action in the United States.

The decision also eases some of the app store’s prerogatives. With the new rules, developers will be able to inform their users of other payment methods outside of iOS apps, such as email, for example. The company also committed to maintaining the current structure of the program for small companies, which reduces the commission to 15%, for three years.

The iPhone maker will further expand price ranges and has offered the News Partner Program for Apple News periodicals. Regarding search results, the App Store will present them based on “objective characteristics” for three years. There will also be a fund to assist US developers.

With information: 9to5Mac, Apple (Newsroom) and The Verge

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