A survey carried out by the Techblog shows that Brazil is home to the Most Expensive Apple Watch Series 7 in the World, with prices up to 140% higher than in other countries. The values in reais were released this Friday (8) and start at R$ 5,299 – they are the same as the Watch Series 6. Still, this means that the smart watch sold for US$ 399 in the US will cost around a thousand dollars this way.
Apple Watch Series 7 no Brasil e no exterior
O Techblog compared Apple Watch Series 7 prices on two models: 41mm aluminum and 41mm stainless steel. (The watch also comes in 45mm size.) Surveys in about 30 countries consider the lowest price for each of these two versions; values are higher depending on the bracelet you choose.
Converted into dollars, the price of Watch Series 7 Aluminum is approximately US$ 960 in Brazil – that is, it is 141% more expensive than in the US. In all other countries consulted, Apple sells this model for less than $600.
In case of Watch Series 7 Stainless Steel, the price difference is slightly smaller – but it’s still big. It costs around US$1,540 in Brazil, or 120% more that in the US; and no more than a thousand dollars in any other country.
We are talking here about the US price without sales tax; states like New Hampshire, Montana and Oregon have zero tax. However, the value does not change drastically when considering the 8.875% rate charged in New York, one of the main destinations for Brazilians. (In California, taxation is slightly lower.)
Why are Apple products so expensive in Brazil?
Brazil is also the country with the most expensive iPhone 13 in the world: it will have prices up to 85% higher than in the US when it arrives here in October.
There are two main factors for the higher prices in Brazil in relation to other countries:
- Brazil has a heavy load of taxes and selling costs, including commission, freight and interest-free installment payment;
- Apple charges more in Brazil because the price is a form of differentiation, and this is a brand positioning.
Yes, there are more affordable ways to use a watch with an iPhone. This is the case of Huawei Watch GT 2 Pro and Xiaomi Mi Watch Lite; the latter is on sale for R$919.99 by the official distributor DL Eletrônicos. However, they end up working better with Android phones because iPhones don’t allow such deep access to system resources — except for the Apple Watch, of course.
In Brazil, you can also find the Samsung Galaxy Watch 4 with Wear OS and suggested price from R$ 1,999, but it is not compatible with iPhones.
Apple Watch Series 7 prices in Brazil and worldwide
Below are prices for the 41mm Apple Watch Series 7 in 30 countries, taken from the official Apple store and listed in descending order. Values were converted from local currency to US dollar on October 8, 2021.
It is worth noting that, in Canada, we consider the amount charged in Toronto (Ontario) with 13% sales tax. Also, the stainless steel model is not listed on Apple’s official website in the Philippines, Netherlands and Russia.
|Country||Apple Watch Series 7 Aluminum (41mm)||Country||Apple Watch Series 7 Stainless Steel (41mm)|
|Brazil||US$ 961||Brazil||US$ 1.542|
|India||US$ 557||Norway||US$ 934|
|Norway||US$ 548||India||US$ 930|
|Russia||US$ 515||Sweden||US$ 881|
|Sweden||US$ 514||Italy||US$ 855|
|Denmark||US$ 513||Portugal||US$ 855|
|Italy||US$ 508||Finland||US$ 855|
|Portugal||US$ 508||Denmark||US$ 855|
|Finland||US$ 508||Spain||US$ 843|
|United Kingdom||US$ 503||France||US$ 843|
|Spain||US$ 496||Germany||US$ 843|
|France||US$ 496||New Zealand||US$ 831|
|Holland||US$ 496||Mexico||US$ 820|
|Germany||US$ 496||United Kingdom||US$ 816|
|Mexico||US$ 483||Canada||US$ 815|
|Canada||US$ 480||China||US$ 776|
|China||US$ 465||Australia||US$ 767|
|Philippines||US$ 454||United Arab Emirates||US$ 762|
|Switzerland||US$ 452||USA (NY)||US$ 761|
|New Zealand||US$ 450||Switzerland||US$ 754|
|Singapore||US$ 442||Japan||US$ 738|
|Australia||US$ 438||Singapore||US$ 737|
|United Arab Emirates||US$ 435||Malaysia||US$ 718|
|Japan||US$ 435||South Korea||US$ 710|
|USA (NY)||US$ 434||Taiwan||US$ 709|
|Taiwan||US$ 424||Hong Kong||US$ 706|
|Malaysia||US$ 419||USA (no sales tax)||US$ 699|
|South Korea||US$ 417||Philippines||not available|
|Hong Kong||US$ 411||Holland||not available|
|USA (no sales tax)||US$ 399||Russia||not available|