It was one of the “near” surprises of Apple’s keynote: Fitness + is the new subscription service from the Cupertino company. Taking advantage of the worldwide craze for home sports since the start of the Covid-19 epidemic, Fitness + offers fitness classes in a dozen disciplines and a system of personalized recommendations. Its price: 80 dollars per year. But it is more relevant if you have an Apple Watch.
Apple’s back-to-school 2020 keynote took place last night. A conference that was not, since everything was meticulously filmed and worked on. You can find in our columns (and on YouTube) articles on most of the new products announced: iPad Air and classic iPad, Watch Series 6 and Watch SE and Apple One (since the bundles are now official). The only thing missing is Fitness +.
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The arrival of Finess + is no surprise. A month ago, in a leak relayed by Bloomberg about Apple One, we learned that the Cupertino company was about to launch a new paid subscription service for those looking to keep in shape. A service similar to Nike Training Pro, Peloton or even Runkeeper (even if, for the latter, the disciplines are more varied).
These rumors were true. Fitness + is indeed a subscription service that complements Apple Music, Apple TV +, Apple Arcade, iCloud, and Apple News +. It is a video platform that offers workouts to follow in real time with a coach. A dozen disciplines are offered : dance (Zumba style), stretching, yoga, HIIT, fitness walking and indoor running, weight training, etc. There is something for all tastes, for women as well as for men.
Apple Watch required
Fitness + is fully integrated into the Apple ecosystem. First, if you have an Apple Watch, the workouts are synchronized with the information on the watch: heart rate, distance covered, calories burned, effort time, etc. This information is compiled in the Health app (with a nice dashboard). And the system can recommend a personalized training program based on the information. Besides, if you don’t have an Apple Watch, Fitness + is much less relevant (if not unnecessary). And that’s certainly its biggest flaw, as it’s not just Apple Watch users who might want to work out.
Also integrated into the firm’s ecosystem thanks to Apple Music: Fitness + can be synchronized with your Apple Music account (if you are subscribed to it) to give rhythm to your workout. Integration also with Apple devices: you can follow the workouts on iPhone, iPad or Apple TV. And watch information is intelligently displayed on the screen, highlighting the most important at the right time. Integration with Apple One of course. Fitness + is part of the bundle ” Foreground », The most expensive at $ 30 per month.
Apple’s first service with an annual fee
The price of Fitness + is $ 9.99 per month. But Apple has obviously thought about those who train all year. The annual price is 79.99 for one year. That is four months free compared to the monthly subscription. It’s not bad at all. Especially since Fitness + is the first service from Apple to benefit from an annual fee. We hope that this trend will also apply to the firm’s other paid services. Also note that Fitness + is offered during the first month. And if you just bought an Apple Watch (Series 6, Series 3 or SE), it’s three months free.
Two important pieces of information to point out. First, Fitness + is compatible with family sharing. This means that Mr. and Mrs. can independently enjoy the service without the recommendations getting tangled up (Netflix subscribers know what we’re talking about). Fitness + is not yet scheduled for a French release.
Then, the service will first be released in the United States on a date that has not been specified (certainly after the launch of the iPhone 12, largely absent from last night’s keynote). But Apple promises it will be done before the end of the year. By then, maybe the firm will have chosen how to export the service to countries that are not English speaking.