Driven by gross revenues of $39.27 billion in iPhone sales, Apple achieved record sales of $81.4 billion as it closed the fiscal third quarter in June. Revenue is 36.3% higher when compared to the same period in 2020 — a few months after the WHO decreed the COVID-19 pandemic — when the company had revenue of US$ 59.7 billion. Mac and iPad also had historical performances, leveraged by the demand for the home office.
iPhone is up 52% in sales compared to 2020
iPhone sales still carry the company’s results, which Apple showed in its balance sheet for the 3rd quarter of 2021. Gross profit from sales of the device — the first in the line to have a 5G connection — was up 52% in the comparison Yearly. “Our results are very strong for the iPhone in all parts of the world. We are confident in his future”, said the company’s CEO, Tim Cook, at the results conference this Tuesday (27).
According to Cook, the high satisfaction among iPhone 12 users, up to 97% in the US, helped the smartphone to form a “loyal consumer base”. Even so, Apple’s president laments the “very low” penetration of 5G around the world.
iPad performs best in 10 years; Mac sets record
The iPad had its best quarterly performance in a decade. The gadget’s gross sales revenue was $7.4 billion through the end of June — up 12% from the same period in 2020, when Apple had $6.6 billion in revenue from the device.
The Mac had increased sales, which reached a record in sales for the month of June, according to Apple. Notebook purchases increased 16 percent over the third quarter of 2020—from $7.1 billion to $8.8 billion.
Tim Cook mentioned that the Mac had its best historical performance in 12 months. About half of the buyers of Apple’s computer lineup have never used the product before, which may explain the good sales performance. It is noteworthy that the company has recently launched colorful iMac models with the M1 chip.
Apple services exceed 700 million subscriptions
Quarantine and teleworking not only boosted sales of iPads and Macs: Apple’s Services sector, which accounted for 25% of the company’s revenue in the second quarter of fiscal 2021, and includes the App Store, hit record sales. There were US$ 17.5 billion until the end of July, compared to US$ 13.3 billion in relation to the same period in 2020 — an increase of 33%.
At the earnings conference, Luca Maestri, Apple’s chief financial officer, pointed out that Apple Services, which also include Apple TV+, have surpassed 700 million subscriptions, 4 times more than the company had 4 years ago.
75% of Apple Watch users used it for the 1st time
Apple’s landmark quarter ends with a record performance in the sale of gadgets in the Weareables, Home and Accessories category, which includes the Apple Watch. Gross revenue in the sector was $8.8 billion; 36% increase compared to last year, when the company earned US$ 6.45.
Luca Maestri pointed out that about 75% of Apple Watch users purchased the product for the first time. When it comes to the device’s performance in China — the company’s second largest market in the world — that percentage reaches 85%.
Apple generated $21 billion in cash and returned $29 billion
Tim Cook noted that Apple will invest twice as much in technological innovation and intends to continue connecting people “at a time when connection has never been more important.” The company’s CEO continued:
“We will continue our efforts to spread everything we do with values that define us — inspiring a new generation of developers to learn to program; moving closer to our environmental goals by 2030; and building a more egalitarian future.”
Luca Maestri, Apple’s CFO, says the company managed to generate $21 billion in cash flow in the quarter, with a return of $29 billion to the company’s shareholders. To close the presentation, he highlighted:
“Our operating performance record for June includes new revenue records in each of our geographic segments, with double-digit growth in each product category, and a new all-time high in active devices.”
With information: AppleInsider