After being asked about the postponement of an iOS 14 privacy feature, Apple took a position to justify the decision. In a letter to entities such as Ranking Digital Rights, Electronic Frontier Foundation and Human Rights Watch, the company also criticized Facebook for what it considers to be an excessive collection of user data.
The discussion takes place around a privacy change in iOS 14 to require applications to be allowed to track users. The decision was criticized by Facebook, which predicts a drop in billing with ads, as data collection by the company should be more restricted.
In the letter, Apple states that it considers privacy a fundamental right and explains that the change in iOS 14 has been postponed to the beginning of 2021. According to the company, the decision was taken to give developers more time to adapt their applications and practices of data collections.
“We share your concerns about tracking users without consent and grouping and reselling data through advertising networks and data brokers,” he said. The company stressed that it is not against advertising or reasonable data collection, but criticized common tracking practices.
“Often, information about you is collected on a company’s app or website and combined with information collected separately by other companies for targeted ads and advertising metrics. Sometimes, your data is even aggregated and resold by data brokers, who are third parties that you do not know or interact with. The tracking can be invasive, even scary and, in most cases, it takes place without the user’s awareness or significant consent ”.
The company also questioned the argument used by companies like Facebook that changing privacy on iOS 14 would hurt small businesses. The owner of the iPhone said that, in fact, the current situation is that it benefits those who have large sets of personal data. The company also claimed that it does not track users or exchange personal data with other companies to create user profiles.
“On the other hand, Facebook and others have a very different approach to targeting. Not only do they allow users to be grouped into smaller segments, but they also use detailed data about online browsing activity to target ads, ”said Apple.
“Facebook executives made it clear that their intention is to collect as much data as possible in their own and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products “, continued.
Facebook accuses Apple of distraction
Criticism has made Facebook take a stand on the change in iOS 14. Mark Zuckerberg’s company claimed that Apple says the discussion is about privacy, “but it’s about profit.” The company also considered the letter as a way to distract attention from Apple’s privacy issues.
“Apple is being accused of monitoring and tracking private data of people on their personal computers unbeknownst to its customers through its most recent update to macOS – and today’s letter [a nota foi publicada na quinta-feira (19)] it’s a distraction from that, ”said Facebook.
The company also pointed out that Apple tries to move the internet to a scenario of applications and services where Apple itself profits. “As a result, they are using their dominant position in the market to give preference to their own data collection, while making it almost impossible for their competitors to use the same data.”
With information: MacRumors, 9to5Mac.