Tim Cook, Apple CEO, has openly criticized Facebook’s privacy and personal data practices. According to the manager, the social network does not hesitate to deceive its users to generate engagement. Unsurprisingly, the Cupertino company is once again a defender of privacy. At the same time, Mark Zuckerberg, founder of the social network, is preparing to launch an anti-monopoly action against the iPhone manufacturer.
At a conference on World Data Protection Day on January 28, Tim Cook severely condemned companies that rely on collecting and sharing user data. “If we accept it as normal that everything in our lives can be aggregated and sold, then we are losing a lot more than data. We lose the freedom to be human ” tackle Tim Cook, not to mention the Facebook group.
“ If a business is founded on deceiving its users, exploiting data, making false choices, it does not deserve our praise. She deserves our contempt ” continues the leader of Apple. While false information and conspiracy theories proliferate, “We can no longer close our eyes to this vision of technology which believes that any commitment is good to make”.
On the same subject: Facebook plague against Apple and its new rules that protect privacy
Tim Cook says Apple can’t be compared to Facebook
In his speech, Tim Cook accuses the services of the Facebook group ofencourage the spread of fake news, incite negligent violence, and polarize public opinion. Like many experts, Steve Jobs’ successor believes that Facebook’s algorithms are pushing Internet users, especially younger ones, to adhere to extremist ideologies. Already in 2017, Tim Cook did not hide his contempt and claimed that social networks “Are used to divide people, to manipulate people, to deliver fake news to people in large proportions so as to influence their way of thinking”. The CEO of Apple mentioned in particular the Cambridge Analytica scandal, where the data of 87 million Facebook users were used to influence the US elections.
Tim Cook continues his speech highlighting the differences between these companies that use data and Apple. “At Apple, we made our choice a long time ago. We believe that ethical technology is technology that works for you. It’s technology that helps you sleep, not keep you awake. It tells you when you have enough, it gives you space to create, or draw, or write or learn ” underlines the frame. With this in mind, Apple has also integrated by default a feature called Screen Time, which allows you to monitor the time spent in front of your iPhone, iPad or MacBook.
“It’s a technology that can fade into the background when you’re hiking or going for a swim, but is there to alert you when your heart rate increases or help you when you’ve had a fall. (Editor’s note: Tim Cook refers to the fall detection function of the Apple Watch). And with all of this, always, privacy and security come first, because no one needs to trade the rights of their users to deliver a great product ” sums up Tim Cook. As he has pointed out in the past, Apple cannot be compared to Facebook.
Facebook strikes back
Recently, Apple also announced a new measure to protect the privacy of users on iOS. With iOS 14.5, applications will need to get permission from users to collect their data through their smartphone. Anxious to suck as much data as possible, Google and Facebook quickly stepped up to criticize this decision. The social network also believes that “Apple’s new policy in iOS 14 will have a deleterious impact on many small businesses”.
In order to challenge the measures taken on iOS, Facebook reportedly set to file antitrust complaint against Apple. The social network accuses Apple of abusing its dominant position to impose the rules of the App Store on developers, including Facebook. “We believe Apple is behaving anti-competitively by using its control of the App Store to make more profit and at the expense of small publishers and small businesses” explains a spokesperson to AFP. The standoff between Facebook and Apple has obviously only just begun.