Americanas SA surprised its customers with a sudden warning about its Americanas, Submarino and Shoptime cards. Users received this Wednesday (30) an email announcing the end of the partnership between the company and the Cetelem bank. This means that credit cards will be discontinued and all the benefits in the virtual stores will disappear.
The message is the same for all customers of the three cards: “The partnership between Americanas/Submarino/Shoptime and Banco Cetelem will end on May 1, 2022.” The email also states that the card will remain active until the expiration date and that all of your information, such as passwords, expiration dates, payments and purchase limits, remain unchanged.
I received an email saying that the Americanas card will be discontinued. Valid until May 1, 2022. pic.twitter.com/J13ngY7zt7
— Esau Medeiros (@EsauMedeiros) March 30, 2022
However, what really displeased users was the last part of the message, which says that the benefits for exclusive purchases on the Americanas, Submarino and Shoptime websites will only be available until April 30, 2022. The company has not indicated any future plans. for cards affected by the end of the partnership with Banco Cetelem.
O technoblog contacted Americanas SA, requesting a position on the matter, but did not receive a response until the end of this article.
Loyalty programs were also terminated
The end of the Americanas, Submarino and Shoptime cards comes shortly after the controversial and abrupt termination of all Americanas SA loyalty programs
In early March, customers of these same three credit cards were also surprised by a notification on the company’s platforms. The ad said that the Mais Sorrisos points programs on the Americanas card, Mais Léguas on the Submarino card and Shop+ on the Shoptime card would all be discontinued.
“As of 03/05/2022 there will be no more accumulation of new points for purchases made,” the notification read. The message generated outrage among customers and criticism highlighted the absence of future plans for loyalty programs.
In addition, many people complained about the abrupt warning, as it is necessary to collect a certain amount of points to redeem the rewards. In this way, users could not plan.
End of cards and lack of information generate revolt
As in early March, the message received today by customers of Americanas SA cards also generated a good number of complaints on the networks.
No Complain here, there are already several reports of customers who are angry with the end of the benefits of credit cards. After all, the exclusive advantages in purchases on the Americanas, Submarino and Shoptime websites were the great differential that led the user to have the cards.
“I have just received the message that Americanas SA has ended its partnership with the company that manages the Americanas card, thus losing all the benefits that we would have with the card. I don’t think it’s fair, because we only wanted the card for the advantages in the store. The right thing would be to migrate to a new company and keep the benefits.”
Americanas card user in Reclame Aqui
I received an email informing that the Submarino/Cetelem partnership will close on 05/01. They said that the card will be active until the expiration date… I wanted to know how my leagues are received until the last purchase on the site. How will it work until the break up? Also, with the card being spun off from Submarino, does my membership remain free forever?
Submarino card user on Reclame Aqui
A lack of communication between Americanas SA and its customers seems to be the main point among the complaints. The cards will remain active, but the exclusive benefits at the company’s stores will be discontinued. Other than that, there are no further details on how the cards will work after the end of the partnership with the Cetelem bank.
Americanas SA will launch “Mundo Ame” in April
We know that to Americanas SA plans to launch a new loyalty program called “Mundo Ame” in April. However, there is still no information about the launch of new credit cards. Apparently, the current Americanas, Submarino and Shoptime cards will only be discontinued.
As was to be expected, the majority of customers in Complain here and on Twitter already indicate that they intend to cancel their cards, as there is no longer any reason to keep them with the end of benefits at Americanas SA stores