Prepare the pocket. Amazon has announced that it will have some of its main devices on offer during Black Friday, which takes place on Friday of next week. The Kindle, the brand’s famous ebook reader, will have discounts of up to R$100, and the Fire TV Stick combo with Alexa should start at R$199. After midnight on November 25th, Echo line devices come on offer.
Amazon released this Friday (19) its main offers until the end of the month — including for Black Friday. There are three categories of offers listed by the retailer: “Wow”, “Lightning” and “Offers of the Day”, which last 6, 12 and 24 hours, respectively. In them, the customer can expect discounts of up to 60%. As usual, Amazon Prime members are entitled to free shipping on products with no minimum purchase value and exclusive offers.
Some of the main North American own-line devices are among the highlights of Black Friday. Three Kindle editions, for example, will have a R$100 discount starting on November 19:
- Kindle 10th generation: from BRL 399 to BRL 319
- Kindle Paperwhite 8GB Waterproof: from BRL 499 to BRL 399
- Kindle Paperwhite 32GB Waterproof: from R$649 to R$549
It is worth noting that Fire TV models with Alexa also enter the promotion along with Kindles. Prices for the streaming device start at R$199 during Black Friday week:
- Fire TV Stick Lite: de R$ 349 por R$ 199
- Fire TV Stick: de R$ 379 por R$ 239
- Fire TV Stick 4K: de R$ 449 por R$ 329
From midnight next Friday — the day of Black Friday in fact — Amazon will lower prices for the Echo line, which comes with the company’s virtual assistant, Alexa. But it is noteworthy that the retailer has an early offer for the 1st generation model, the Echo Show 8, from R$ 899 to R$ 599. It is also noteworthy that the device arrived in Brazil recently.
As for the technological product categories that go on sale during Black Friday, Amazon will give a 70% discount on ebooks and books, and 35% on the electronics line. Check the list of offers by category:
- 70% off books and ebooks;
- 50% discount on fashion;
- 35% promotion in electronics;
- 30% on offers in the pet shop, baby store, routine products, stationery, tools and construction, toys and games, beauty and food and beverage lines;
- And 25% discount on home, kitchen, computer and computer, barbecue, garden and pool, smart home, alcoholic beverages and car.
Offers from JBL, Samsung, AMD, Positivo and Playstation
Within the electronics category, JBL, Phillips and LG branded products should be included in the 35% discount. For computer and computing items, it’s good to keep an eye on the 25% reduction in price on gadgets from AMD, Asus, Logitech, Samsung and Toshiba. Amazon highlights that the Positivo notebook with Alexa will be launched next week.
Connectivity and smart home fans are not left out of this Black Friday: Amazon will give discounts on some brands focused on connected home products, such as Intelbras, Geonav, Steck and Positivo. Finally, gamers should also find offers for Playstation, Nintendo and Warner items.
It is noteworthy that it will be possible to split Black Friday purchases on Amazon in up to ten interest-free installments, and in 12 installments when dealing with the company’s own line devices, such as the Echo or Kindle. Customers get free delivery with purchases over R$99 on books and R$149 on products shipped by Amazon.
Amazon states that, during Black Friday, the estimated time for delivery of products to 700 Brazilian cities will be up to two days, while in other 50 locations, purchases can arrive in up to 24 hours. The retailer will also activate the Coupon Shop during Black Friday, with 20% deals.